South Korea and its cosmetic’s success in China

Almost everyone has already heard of the K-phenomenon that has overwhelmed social media, video platforms as well as dedicated stores. From Kpop and K-dramas to K-beauty products, South Korean brands are having resounding success all over the world, especially in China. However, following its economic growth in the last decade, China became an eldorado not … Continue reading South Korea and its cosmetic’s success in China