Improve your IWOM to reach more Chinese consumers
In cosmetics industry, like in other industries in China, brand reputation is an important element to promote your products. However, a successful reputation isn’t about what company says about itself, but what Chinese consumers say about the brand. The online community is a crucial element for becoming viral and staying at the top. Viral marketing will increase your Internet word of mouth and thus boost your brand’s awareness.
A Panel of Solutions to Help you Settle your Internet Word of Mouth Strategy
Chinese customers will be more satisfied of brands who react actively online, which leads them talk more about it.
Create a viral buzz about your brand to make online and offline customers talk about you.
More the consumers talk about your brand, faster your brand will grow.
Working on your IWOM will increase your online reputation and lend more notoriety to your brand.