How to Sell Cosmetics on Chinese eCommerce plateforms?
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A complete market research and analysis of your budget and current status in China will help us choose the best Chinese eCommerce plateform to sell your products.
Registering on Chinese eCommerce apps can be a huge headache, let us take care of it, save you some time and money.
Design a beautiful store + listing & stock management
run in-app campaign, manage customer services
Ereputation is crucial for your conversion rate. Off-site marketing is the answer.
A detailed report so you know how your budget is spent & Optimisation
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Each Chinese eCommerce platforms has its own requirement to register. Some are insanely expensive and are focused on big brands, others are more accessible for smaller budget. Pretty much all of them offers Cross border eCommerce to help foreign brands to enter the Chinese market. Choosing the right platform is crucial for your success in China. Once you are registered, you need a store designed to appealed to your customers, listing with lots of descritpion and pictures that anwer all the questions possible. If visitors still have question, a customers service should be here and respond in timely manner. E-Commerce platforms follow China festival calendars and have their own events. Their users are used to this specials event, and are expecting brands to offers discounts, introduce new products etc.
The offsite promotion of your brand is a non-skippable part of e-Commerce. You can not expect people to visit your store and purchase from you if they have never heard of you before and if they can't find anything about you online. Most Popular social media for promoting your brand is Little Red Book & Douyin in 2024 Other Seo, forums, socials media, PR, etc are all your friend to build yourself a reputation on the Chinese internet. It will not only increase your visibility but also your conversion rate. Remember this: Aquisition cost is the same for an unknow brand and loreal but loreal as a conversion that is 10 or more times higher than this unknow brand. They make more money even though they have not spent more in acquisition than the unknow brand.
Does having a ecommerce website is helpfull to sell a cosmetic brand in china?
Yes, it does. While it won't be your main selling platform, having your own eCommerce website will create a feeling of safety in the eyes of the customers. It will also allow deploying SEO tools and have more visibility online
How to register on Tmall as a seller?
It is hard to register on Tmall as a seller. Their requirements are extremely high and you need a budget big enough to sustain your operation. If you are a smaller brand, we do not recommend you Tmall. Apps like Xiaohongshu, Taobao on Pinduoduo are a lot more accessible and offers some very interesting tools. These apps are pushing social eCommerce which allows brands to build their online reputation in a more integrated way.
Regulation & license to sell cosmetic products in China?
Regulations are complex and it can take years to obtain a license to sell in China locals eCommerce platform, however, the global versions of the apps are your entry door. Since 2020, cross-border eCommerce has grown exponentially on most of the Chinese eCommerce platform. Another great news that came with 2021 is the end of mandatory animal testing for “ordinary cosmetics” (makeup, fragrance, shampoo, etc.).
What are the legal requirements for e-commerce in China?
Legal requirements include obtaining an ICP license ecommerce for website hosting in China, complying with local tax regulations, and adhering to new consumer protection and anti-counterfeiting laws. It’s also crucial to register your trademark in China to protect your intellectual property. You can also do Crossborder ecommerce without ICP license and without product registration
What are the key marketing strategies for e-commerce in China?
Effective marketing strategies include leveraging Social Media, like little red book for UGC, review and influencers (KOLs), utilizing social media platforms like Douyin, to get Visibility, and traffic, and engaging in live streaming to directly interact with customers and get sales. little improvement can be the key to develop in China.
How important is mobile optimization for e-commerce in China?
Mobile optimization is everything, 90% of your consumer. Yes, most Chinese consumers use mobile devices for online shopping. Ensuring your site is mobile-friendly and fast-loading can significantly enhance user experience and conversion rates
What are the challenges of cross-border e-commerce in China?
Crossborder avoid brands to register their products and avoid navigating complex customs regulations, ensuring compliance with local laws, 2 main challenge are managing logistics, and effectively marketing to a Chinese audience. Brands need local partner to proper planning and excecute ecommerce activites.
What are best social Media to support my ecommerce in China?
LIttle Red Book (similar to Instagram ) and Douyin (Tiktok) are the 2 most effective platforms in China to support your ecommerce business in 2024
