Cost Efficient Influencer Marketing Agency in ChinaContact us
We provide marketing surveys and consumers insights of the most trending influencers.
Increase your brand notoriety by associating it to an influencer's popularity.
There is a sea of KOLs and Fake KOLs in China, let us help you choose the most suitable ones.
Spread well your promotion campaigns with your influencer's endorsement.
Make consumers talk about your brand thanks to buzz marketing and viral content.
Don't put all your eggs in the same basket and maximise your results by going omni-channels.
Let's Discuss your Project?
KOLs are extremely powerful in China, and there are millions of them across dozens of apps and platforms. From stars to micro-influencers, to forums, there are KOLs for all kind of industries. We will help you with getting in contact, and negotiating the price and requirements of a campaign. According to your goals and budget, we will create a KOLs profile to help you grow your visibility and credibility in China. The bonus? With a Chinese KOLs agency, you'll not be scammed by fake influencers.
If it is important to choose the right Key Opinion Leaders for your campaign it is even more important to be able to manage the visibility and engagement you'll get from them. You will have to engage with your community, answer their questions, manage the bad reviews et give them reasons to continue following you. Depending on the platforms, the content you'll have to post will differ, the tools as well.
There are many ways to brand your products in China. Creating awareness and building your E-reputation is crucial to success. You need to have people talking about you (positively). KOLs are great for buzz campaigns. It can be contested, viral video/content, etc. You want to create content in Chinese that will spread like wildfire. It has to be useful, fun, interesting content.
For more credibility and visibility we strongly suggest you cover multiple channels. Let us explain: What would you think of a brand that has almost no presence online, that is only on Facebook for instance. Would you trust this brand? Probably not. Well, it is the same in China. The more channels you get in, the more credibility and visibility you get. But mainly, your brand will look legit. The outcome? A much higher conversion rate. In China trust and branding is everything.
What are KOLs in China?
KOL stands for Key Opinion leaders. In other words, they are influencers. The Chinese culture and history have turned Chinese consumers into smart buyers but also suspicious buyers that do not always buy in an official statement. They will, therefore, look for alternatives information about a brand, products, etc. The fear of scams is real and one will always believe another person more than a brand statement. Because of this cultural fact, KOL marketing is becoming increasingly important in the consumption process of Chinese buyers.
What is e-reputation, why should a brand work on e-reputation?
In Chinese cosmetics, a major part of sales is done upon brand reputation rather than for the product itself. The most efficient way for a cosmetic brand to gain popularity is through influencers: people who exert an influence over potential customers and may affect the consumers’ purchasing decisions in a significant way. In China, the most influential people are Key Opinion Leaders and Celebrities. Even though you know that you probably need experts to help you investigate which influencers are really trending in cosmetics.
What are KOL marketing trends in China?
Chinese consumers are turning to micro-influencers to help them with their decision-making. Micro-influencers are gaining in popularity because they are not as sponsored as stars and therefore feel more trustable but they also have a lot more time to engage with their community, creating a feeling of belonging to the group. Another growing trend is live-streaming, which is taking China's marketing by storm.