Paris · Shanghai · Beauty only
The agency that works on beauty and nothing else
Cosmetics China Agency was founded by Inna Kowalsky to do one job: bring beauty, skincare and wellness brands into China, then keep them growing there. We run from Paris and Shanghai, led day to day by co-CEOs Linda Liu and Emma Zhou. L’Oréal, Pierre Fabre, Guerlain and forty more brands have handed us their China work.
46
case studies on file
15
years in the Chinese market
2
offices, Paris and Shanghai
1
sector, and we keep it that way
What we stand for
Six things we will not trade away
01
Beauty only
Cosmetics, skincare, fragrance, health and wellness. We turn down briefs outside those sectors. That refusal is the whole reason our clients hire us.
02
Partner, not supplier
We push back when a brief will not work in China, and we say so before the budget is spent. Brands who want a yes to everything are better served elsewhere.
03
Built for the platform in front of us
Douyin, Xiaohongshu and Tmall move every quarter. Last year’s playbook is not a strategy, it is a souvenir.
04
Senior work, agency rate
The people on your calls are the people doing the work. There is no layer of account management to pay for.
05
Numbers you can check
Reach, conversion, ROI, cost per acquisition. We report what happened, including the quarters when a campaign underperformed.
06
We are a Tmall Partner
Flagship stores run end to end, from certification and listing through the campaign calendar. See our Tmall partner agency.
The core team
The four people who work on your brand
No generalists, and no account manager passing your brief down a chain until it reaches someone who has never sold a serum in China.
Inna Kowalsky
Founder · Chief Beauty Officer
Inna founded the agency on one idea: beauty brands deserve a partner that works on beauty and nothing else. She sets the positioning and creative direction on every account we open. Hers is the call clients want when the real question is whether a product has a place on a Chinese shelf.
Linda Liu
Co-CEO · Douyin · E-Commerce
Linda co-leads the agency and runs Douyin e-commerce for our clients: store setup, live commerce sessions and the shopping cart flow that turns a video view into a sale. She tracks conversion at every step of the funnel, not just views, and rebuilds a store’s product page the moment it under-converts.
Emma Zhou
Co-CEO · Digital Marketing · Branding
Emma co-leads the agency and builds the brand and campaign strategy behind every launch: positioning, visual identity and the digital marketing plan that carries a brand across WeChat, Baidu and paid social. She makes sure a brand looks and sounds the same everywhere a Chinese consumer meets it.
Rebecca Li
Beauty Content · Design · Social
Rebecca leads content and design across Xiaohongshu, WeChat and Douyin. She writes and art directs the posts Chinese consumers actually stop scrolling for, which follow visual codes that do not travel over from Paris or New York.
Clients
Who we work with
From L’Oréal Group houses to Pierre Fabre dermocosmetics and independent labs. Every name below has a case study on file.
Lancôme
Guerlain
YSL Beauty
Kiehl’s
Kérastase
Giorgio Armani Beauty
Vichy
Avène
Klorane
René Furterer
Beiersdorf
Clarisonic
Martiderm
Bella Aurora
Swisse
Boiron Laboratories
Arkopharma
Naturex
Parfums du Château de Versailles
Evoleum
Nano Japan
SPA Ceylon
All 46 case studies →
Client testimonial
“Great agency, professional.”
Francis Canet
CEO, Pierre Fabre China
Avène · Klorane · René Furterer
Result · SPA Ceylon
200%
Return on investment delivered for SPA Ceylon on their Tmall store in China.
Tmall · E-commerce
Offices
Where to find us
Shanghai
63 Changping RoadWest Nanjing Road Commercial Zone
Shanghai, China
Reach us
contact@cosmeticschinaagency.com
+86 21 6231 0520
Contact page →