Our Baidu marketing Services
Baidu Search Engine Optimization for beauty brands
Baidu plays a critical role in product discovery and brand trust for beauty brands entering the Chinese market.
Web Design & Development for Baidu
You can modernize elements of your website or build one from scratch using our fully optimized web design solutions optimized for Baidu and china internet
Baidu Pay-Per-Click Ads
Baidu Ads campaigns are an effective way to target a receptive audience. They complement SEO and get you immediate visibility in the search engine
Crafting Content that Converts Beauty Shoppers
We create localized content that resonates with Chinese beauty consumers, boosting engagement and driving conversions.
Building Authority with Baidu’s Ecosystem
We establish your beauty brand as an authority on Baidu through strategic content placement in its ecosystem.
Link Building for Beauty Brands
We focus on acquiring high-quality local backlinks from trusted Chinese beauty platforms to boost your brand’s visibility.
Tracking Performance and Improving Conversion Rates
We use Baidu Analytics to optimize your beauty website’s performance and increase your conversion rates.
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Our Baidu SEO Services for Beauty Brands
Baidu SEO for beauty brands
Let-us help you get more visibility on China's number 1 search engine. We will make sure you rank on the most important keywords for your industry and never miss an opportunity to get visible. How? With backlinks, quality original content, press release, etc Baidu SEO is a crucial part of your marketing strategy in China. Wherever consumers hear about you from, they will Baidu you, they will type keywords related to your industry, and if they can't find you, they won't give you their trust and you'll lose a sale, a lead...
Web Design & Development for Baidu
Why translating your website into Chinese won't be enough? well, your website probably relies a lot on google plugging, and google plugging won't work on the Chinese internet, making your website slow, increasing your bouncing rate... making sure you won't ever rank. On the contrary, developing a website just for china, with Chinese characteristics and hosted in China, Singapore or Hong-kong will give you a chance to rank high. Don't work hard, work smart. The best SEO campaign won't take off if your website is not optimized for China.
Baidu Pay-Per-Click Ads
Just like Google, Baidu has ads tools for companies. A business license is necessary to register (which means paperwork) and a deposit as well (amount depending on your industry). Using Baidu pay per click is a great way to acquire your initial traffic and to complete your SEO effort. Particularly for time-sensitive campaigns like new product launches. At GMA, we balance organic and paid strategies to ensure you capture the attention of both immediate buyers and long-term brand followers. Our approach combines highly targeted ad campaigns with effective SEO practices. This ensures that while you’re driving immediate traffic to your product pages through ads, your website continues to attract organic traffic from high-intent beauty shoppers who prefer to trust organic search results.
Crafting Content that Converts Beauty Shoppers
Landing page, blog, PR, etc you'll need to post content in mandarin regularly. It needs to be qualitative content. Baidu keyword algorithm is well developed and you'll definitely need to hire a copywriter that knows the culture and the code of Chinese copywriting. Regular content will give authority to your website. Authority will boost how it ranks in Baidu.
Building Authority with Baidu’s Ecosystem
GMA helps position your brand as a leader in the beauty industry by taking advantage of Baidu’s ecosystem, including platforms like Baidu Baike (China’s Wikipedia), forums, and beauty-related Q&A discussions. These channels are essential for building credibility and trust with Chinese beauty consumers. Our agency creates expert content that educates consumers about your products, from ingredient benefits to skincare routines. By publishing this content on Baidu Baike and contributing to beauty forums, we enhance your brand’s reputation and visibility, positioning your company as a trusted authority in the market.
Link Building for Beauty Brands
Backlink quality is a major ranking factor for Baidu, especially for beauty brands. GMA focuses on acquiring backlinks from trusted local sources such as beauty magazines, bloggers, and influencers. These backlinks not only enhance your website’s credibility on Baidu but also increase consumer trust in your brand. Additionally, we avoid any black hat SEO tactics that Baidu heavily penalizes. Our link-building strategies are ethical and sustainable, ensuring long-term benefits for your beauty brand’s visibility and rankings in the Chinese market.
Tracking Performance and Improving Conversion Rates
Understanding how beauty consumers interact with your website is key to driving sales. GMA uses Baidu Analytics to track everything from page views to conversion rates. We provide actionable insights that help optimize your product pages, improve calls to action, and refine your beauty content strategy. By monitoring how consumers engage with your product listings and tutorials, we help you identify conversion opportunities and reduce bounce rates, ensuring your beauty site is not only driving traffic but converting visitors into loyal customers.
Baidu Marketing Frequently Asked Question
What is Baidu, and why is it important for my beauty brand?
Baidu is China’s largest and most widely used search engine, similar to Google but with a more localized focus. For beauty brands entering the Chinese market, establishing a presence on Baidu is critical because Chinese consumers rely on it for discovering new products, reading reviews, and following beauty trends. Without visibility on Baidu, it’s difficult to build trust or drive sales in China.
How does Baidu SEO differ from Google SEO for beauty brands?
While Baidu shares similarities with Google in terms of ranking factors like content quality and backlinks, Baidu places a stronger emphasis on localized content, exact keyword matches, and website speed. Additionally, Baidu prefers websites hosted in China or nearby regions for faster load times. In the beauty industry, it’s essential to have a mobile-optimized, Chinese-hosted site to capture the attention of Chinese beauty consumers.
Do I need to host my website in China for it to rank well on Baidu?
Yes, hosting your website in China or using a Content Delivery Network (CDN) that serves Chinese users is highly recommended. Baidu prioritizes websites that load quickly for local users, and local hosting ensures faster page speeds, particularly for mobile users. This is especially important in the beauty industry, where visual content like images and videos need to load quickly to keep consumers engaged.
What types of content work best for beauty brands on Baidu?
Chinese beauty consumers love educational content such as tutorials, product ingredient breakdowns, and skincare routines. In addition to written content, Baidu favors multimedia, so creating engaging videos, images, and product demos is important. Additionally, having a presence on Baidu Baike (China’s version of Wikipedia) and contributing to beauty forums can enhance your brand’s authority and visibility.
How do beauty consumers in China search for products on Baidu?
Beauty consumers in China often use Baidu to search for products using specific ingredients, skin concerns, and beauty trends. Keywords like "hydrating serums" or "anti-aging creams" are common. Chinese users also rely heavily on reviews, tutorials, and influencer recommendations, so it’s important to incorporate these into your SEO strategy to capture their attention.
What role do influencers play in boosting my Baidu rankings?
Influencers, or Key Opinion Leaders (KOLs), are critical in China’s beauty market. Collaborating with them can increase your brand's visibility on Baidu’s ecosystem through social discussions, forums, and Q&A platforms like Zhihu. Influencer content can generate high-quality backlinks, improve brand credibility, and boost your overall Baidu rankings, making your beauty products more discoverable to Chinese consumers.
How does Baidu’s advertising (Baidu PPC) work for beauty brands?
Baidu PPC (also known as Baidu Tuiguang) allows you to run paid ads targeted at specific beauty-related keywords. For beauty brands, this is a great way to gain immediate visibility for product launches or sales events. At GMA, we recommend a balanced strategy that combines Baidu SEO with PPC to ensure both long-term organic growth and fast-track exposure through paid ads.
What is the ICP license, and why do I need it?
An ICP license is a mandatory registration for websites hosted in China. Without it, your website may be blocked or limited in functionality on Baidu. For beauty brands looking to build a successful presence in China, obtaining an ICP license ensures your website complies with local regulations and can rank effectively on Baidu.