Digital Marketing Agency in China (Shanghai)

How to Promote a Cosmetic brand in China?

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Our services for digital marketing strategy in China

Market Audit

Market Surveys and Consumers Insights will help you understand better the Chinese cosmetic market in order to better tackle it.


SEO and SEM are extremely relevant in the Cosmetics industry if you need to stand out from your competitors

Online Reputation

Increase your reputation online will bring you more notoriety among Chinese consumers since they are always connected.

eCommerce China

E-Commerce is definitely trending in China nowadays, even more in the Cosmetics industry.

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Digital Marketing in China Case Study

These brands trusted us to set up and run their digital marketing strategy in China. Do you want to become our next success story?

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Market Audit

Study the state of the market, is there any opportunities? Who are your competitors? What do they do? Who are your customers? Before taking any marketing actions, know your place in the Chinese cosmetic and beauty Market. These insights are necessary to build a relevant marketing strategy. The Chinese market has its own specificities. Brands that understands that and are able to adapt quicky have a lot more chance to succeed than brands that operates like home, or upset their customers by hurting their feeling with inappropriate content.


Chinese buyers are not impulsive buyers. Just like you use google to research informations, they use Baidu to investigate any brand/company that picked their attention. If they can't find anything, they won't purchase. A good SEO/SEM strategy will give you the necessary visibility on the search engine ensuring you don't miss out a sale but also that you stand ahead of the competition that is especially fierce in the Chinese cosmetic market.

Online Reputation

Online reputation is probably the most important thing in China, especially in the cosmetic market with products consumers will use directly on their face and that can be pricey. What poeples think of you, how they talk about you online will have a big impact on your conversion rate. The more content your post, the more PR you have, the more UGC there is about you the better. No need to tell you that you'll need a community manager to control your image.


China eCommerce is like the rest of its internet, specific to China. Amazon closed down in 2019. Chinese consumers have their own wish, their own eBay etc. Among the pleitora of ecommerce plateforms available in China some are more cosmtetic and foreign brands friendly. Little Red Book is axed on cosmetic and beauty with 80% of its users being women. Tmall, the biggest ecommerce platform in China is a great option if you have budget but there iare a tones of alternatives for smaller companies: taobao, vip, kaola, douyin, pinduoduo...

Why hire us for your digital Marketing in China?

We have been doing digital marketing in China since 2012. back then, it was just beginning of it, peoples just started to use the internet to research products and brands, eCommerce was developing. We grow at the same time as the platforms that we use to market our customers’ products/brands.

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China Digital Marketing - Frequently Asked Question

Why is digital marketing the best way to promote cosmetic in China?

The cosmetic market in China has a lot of manufacturers and the competition is tough among Chinese brands. They are not the only actors in this market since foreign brands’ popularity is growing continuously. It is therefore relevant to build a coherent marketing strategy to have an advantage over the competitors. Having experts to help you improve your company’s notoriety, boost your brand’s awareness and develop your product’s popularity is extremely important.