Cosmetics
Paris · Shanghai · July 2026
Cosmetics China Agency- Marketing for beauty & health care companies
Strategy, e-commerce and influence for cosmetics, health and wellness brands entering the Chinese market. Run from Paris and Shanghai.
- case studies on file
- 50
- beauty & wellness sectors
- 9
- offices in Paris & Shanghai
- 2
Trusted by
- L’ORÉAL
- Beiersdorf
- Evoleum
- Novexpert
- Yon-Ka Paris
Services
What we do
Case studies
Client work
Method
How an entry runs
-
01
Diagnose
A baseline audit: where your brand stands today in Chinese search, social and marketplaces, and what entry will cost.
-
02
Prepare
Regulatory and platform groundwork: NMPA filing, entity and store setup, localization that passes native review.
-
03
Launch
Flagship live, Xiaohongshu seeding underway, first KOL and KOC partnerships in market.
-
04
Compound
Commerce, content and community improve month over month, until growth is routine.
The journal
Latest insights
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Due diligence
Questions, answered
How long before we see traction in China?
Plan for twelve months. Regulatory filing, store setup and seeding compound slowly at first; brands that expect a launch spike usually leave before the curve bends.
Do we need a Chinese legal entity?
Not necessarily. Cross-border commerce lets you sell on Tmall Global without a local entity; a domestic entity becomes worthwhile at scale. We map both routes in the baseline audit.
What does NMPA registration actually involve?
Product dossiers, ingredient review and testing through an accredited lab, filed per SKU. Timelines differ for general and special-use cosmetics. We run the filings and tell you which SKUs are not worth registering.
What budget should a board approve for year one?
The honest number comes out of the baseline audit, costed line by line. We decline engagements where the budget cannot reach the first measurable milestone; a budget that cannot buy traction wastes a year.
Start here
Get your China baseline
An audit of where your brand stands in Chinese search, social and marketplaces, and what entry will cost.
Book the audit