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Paris · Shanghai · October 2026

Cosmetics China Agency, Marketing for Beauty and Health Care Brands

Strategy, e-commerce and influence for cosmetics, health and wellness brands entering the Chinese market. Run from Paris and Shanghai.

Book the audit See client work
case studies on file
51
beauty & wellness sectors
9
offices in Paris & Shanghai
2

Trusted by

  • L’ORÉAL
  • Beiersdorf
  • Evoleum
  • Novexpert
  • Yon-Ka Paris
  • Clarins
  • Sisley
  • Yves Rocher
  • Biotherm

Services

What we do

All services
  1. 01

    WeChat Marketing

    CRM, Mini Programs and Channels commerce
  2. 02

    Rednotes Marketing

    Xiaohongshu discovery and KOC seeding
  3. 03

    Tmall

    Flagship stores run end to end
  4. 04

    Douyin

    Short video and live commerce
  5. 05

    JD

    China's #2 marketplace, JD Worldwide entry
  6. 06

    KOL & Douyin Marketing

    Influencer and short-video programs that convert

Case studies

Client work

All case studies

Method

How an entry runs

  1. 01

    Diagnose

    A baseline audit: where your brand stands today in Chinese search, social and marketplaces, and what entry will cost.

  2. 02

    Prepare

    Regulatory and platform groundwork: NMPA filing, entity and store setup, localization that passes native review.

  3. 03

    Launch

    Flagship live, Xiaohongshu seeding underway, first KOL and KOC partnerships in market.

  4. 04

    Compound

    Commerce, content and community improve month over month, until growth is routine.

The journal

Latest insights

All insights

Due diligence

Questions, answered

How long before we see traction in China?

Plan for twelve months. Regulatory filing, store setup and seeding compound slowly at first; brands that expect a launch spike usually leave before the curve bends.

Do we need a Chinese legal entity?

Not necessarily. Cross-border commerce lets you sell on Tmall Global without a local entity; a domestic entity becomes worthwhile at scale. We map both routes in the baseline audit.

What does NMPA registration actually involve?

Product dossiers, ingredient review and testing through an accredited lab, filed per SKU. Timelines differ for general and special-use cosmetics. We run the filings and tell you which SKUs are not worth registering.

What budget should a board approve for year one?

The honest number comes out of the baseline audit, costed line by line. We decline engagements where the budget cannot reach the first measurable milestone; a budget that cannot buy traction wastes a year.

Start here

Get your China baseline

An audit of where your brand stands in Chinese search, social and marketplaces, and what entry will cost.

Book the audit