March 7, 2026

From my point in Shanghai, where I've advised multinational beauty brands on market entry strategies, it's clear that platforms like…

February 4, 2026

E-commerce in China continues to experience unprecedented growth, with the latest data underscoring its dynamic expansion. From the previous year,…

February 3, 2026

For success in China's 2026 digital landscape, a winning strategy is fundamentally different from global ones. It is built on…

February 2, 2026

This article is written by Pro, WeChat marketers with 10 years experience , so enjoy it :-)  Key Trends &…

February 1, 2026

Navigate Douyin advertising like a pro in 2024. Discover effective Douyin ad strategies to enhance your brand’s visibility and sales.

January 31, 2026

Beauty growth in China is driven by prestige. Millennial consumers are eager to have the best, they don’t want to…

January 30, 2026

The cosmetics market in China is one of the most flourishing markets in the world and it is "young", while…

December 13, 2025

China's cosmetics market is rebounding like crazzy... to $78B+ by mid-2026, with premium segments , perfum... hair care. growing 10%…

December 12, 2025

China's beauty e-commerce juggernaut—hitting $87B+ by end-2025 per recent Alibaba and JD reports—sees platforms like Tmall, JD.com, and Douyin dominating…

December 11, 2025

A Market Ready for Professionalization, Innovation, and Trust In the past decade, China’s beauty and personal-care market has expanded at…