SEM & SEO Agency in China (Shanghai)

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BAIDU SEO/SEM SOLUTIONS FOR BEAUTY BRANDS

Keywords (Mining and Database Setup)

Find the right keywords to rank on the first page of Baidu results ahead of your competitors and get more visibility.

Content Creation

Create content optimized for Baidu SEO and suitable for the Chinese cosmetic market and its consumers.

Baidu SEO

We take care of a good Baidu SEO strategy, starting from a well-localized Chinese website, to backlinks and keywords optimisation.

Online Press Releases

A strong PR strategy gives more authority to your Chinese website, therefore it ranks better. We take care of your PR in China.

Baidu Paid Ads

Baidu SEM can help to grow your visibility when entering the Chinese market and is a good addition to your Baidu strategy.

Monthly Reports

Spending time and resources on SEO & SEM is useless with no monitoring. We offer monthly reports and ideas for improvements.

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More about Baidu SEO/SEM for Beauty Brands

Baidu SEO

China's top search engine is Baidu. Sorry to disappoint but since Google is blocked in China, you won't be able to get any visibility by just creating a Chinese version of your current website. From Baidu compatible website to hosting and content, you'll have to adapt if you want to have a chance to rank on Baidu. If your website is not hosted in China, Hong Kong or Singapore, it will be slow and Baidu will make sure you don't rank with a slow website. Baidu only supports Chinese Mandarin, if your website is not in Chinese, its chance to rank is a lot lower. Does your website follow the rules of the Chinese internet? There are just too many things you can do to optimise your chance to rank.

Keywords and Content

The choice of keywords is as important as it is on Google. Don't choose keywords and you won't be able to focus your resources, ending up in ranking nowhere. Choose keyword with too much competition the results will be the same. It is unlikely for you to rank ahead of authority websites and big brands. Once you've chosen good keywords, start posting regular original content in Mandarin. Get backlinks to strengthen the authority of your website. The more you post the better.

PR, Forums & Q&A

You need to have people mentioning your brand and your website. Press release in China are great since it can help you build your credibility. Forums and Q&A platforms are great places to build community and encourage people to organically mention you, it is called UGC (user-generated content). In the same branches, work with KOLs. The more people talk about you, the higher are your chances to be found by people when looking for information about cosmetics on Baidu. Don't be afraid of using 3rd party websites.

Baidu SEM

Baidu also has a paid ads system. Unlike Google, you'll need a business license to register an account and pay a deposit. Some markets such as finance and gambling can not use Baidu ads tool. Baidu SEM should be used to complement your SEO efforts, especially at the beginning when your website does not have a lot of visibility. The more people see you, the more they will trust you.

Baidu SEO/SEM - Frequently Asked Questions

What is Baidu?

Baidu is a leading Chinese multinational technology company specializing in Internet-related services and products, and artificial intelligence (AI). It is one of the largest AI and Internet companies in the world. Founded by Robin Li and Eric Xu in 2000, Baidu is often referred to as the "Google of China" because it operates the most popular search engine in China, holding a significant share of the Chinese search market. In addition to its core web search product, Baidu offers various other services, including Baidu Baike (an online encyclopedia), Baidu Wangpan (a cloud storage service), and Baidu Maps. It's also heavily invested in the development of AI technology, self-driving cars, and other advanced technologies.

Why is Baidu SEO so Important in China?

Search Engine Marketing and Search Engine Optimization are crucial tools to make yourself visible in the Chinese cosmetics market. The latter is strongly different from any other market, so it requires specific skills and knowledge to handle it. Expertise in this field is a relevant element to rank better than your competitors and expect real results from your SEO/SEM strategy.

Do Cosmetics Brands need Baidu SEO/SEM?

Beauty brands in China especially need Baidu SEO to build their e-reputation. Reputation is critical for cosmetic brands since you are asking your customers to trust products they will apply directly on their skin. It is especially more critical for products that claim to have medical benefits and sunblocks.