Before getting started you've got to understand your place in the market, your competitors and your needs.
In China Reputation is everything. Digital Marketing is now the most efficient way to promote your brand in China.
In order to build your reputation, release great content in Chinese on trusted Chinese website.
Sometimes, great content is not enough, and having the right connections is invaluable.
We will work on high-quality content for your website, social media platforms and all press releases, so that you attract your target audience with photos, videos, text, live-streaming and other forms to gain visibility and boost sales.
Apart from working on your website, and social media accounts, we will also stay active in groups (eg. on Wechat) and thematic forums to spread the word about your brand and gain consumer insights.
Let's Discuss your Project?
The cosmetic market in China is very competitive, and it would be a mistake to start promoting your brand with out knowing where you are stepping in and adapting your marketing strategy to the current industry needs. Looking into the details of the industry and your competitors strategy will be beneficial. By doing a market research, you can understand which e-commerce platforms will be best for you, what strategy will work for your target audience, where you stand in comparison to your competitors etc. It's one of the most important steps to take in order to have the best marketing strategy for the Chinese market.
In China, online reputation is key to success. Chinese consumers are smart buyers and will spend a lot of time searching for information and review online before buying from anything. Chinese buyer want to buy from a brand they can trust and deem reliable, and if your online reputation does not exist, they won't be interested in your products. You need to be available online, have a Chinese website and official accounts on main social media platforms, like WeChat, Weibo or Xiaohongshu to be noticed.
There are several ways to build your online reputation, and the press release is one of them. It is maybe the oldest but also the most powerful we know. Having trusted people talking about you is probably the best thing that can happen to your brand in China. Get cosmetic and wellbeing media outlet to write about you and you'll see an increase in your conversion rate very quickly. We do know that it is not easy to connect with media, that is why we have a team working hard on press relation, keeping in touch and finding new outlets that we can work with on regular basis.
Why are public relations so important in China?
In the Chinese cosmetics sector, sales and reputation are tightly linked. Chinese consumers purchase beauty products upon the notoriety of the brand which reflects its quality. Therefore, using Press Relations to increase your reputation is definitely a good strategy. It is an efficient and very useful tool to boost your brand’s awareness and your product’s popularity. Due to the fierce competition, it is important to have experts in this field to help you.
