How to Sell Products, brands with Chinese Social Media?
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Douyin, Wechat, Little Red Book(rednotes) . We assist you with opening your official accounts on Chinese social media platforms.
Use influencers,KOL Key Opinion Leaders and celebrities to give more power to your posts and campaigns online.
It is extremely important to produce relevant and coherent contents, suitable for the Chinese cosmetics market.
Managing your community on Chinese social media platforms is difficult when you don't know the Chinese media landscape.
Social media are the best way to spread viral buzz online and make netizens talk about your brand.
Create great short videos to promote your brand on most popular Chinese social media.
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Every social media platform has its own requirements. Generally speaking, lots of paperwork has to be done in Chinese to open an official/ verified account on Chinese social media. If you don't have a Chinese business license the task will be even more complicated and we strongly recommend you to hire a social media agency to do so. It will save you a lot of time and effort.
Chinese social media combined with Chinese consumption habits are the perfect combo for the rise of KOLs (Key Opinion Leaders). Chinese influencers are powerful and make a lot of money. Because of this, they are a lot of fake KOLs out there. We can teach you how to avoid them and we can help you find the perfect KOLs on the perfect social media for your brand. It is not easy to find KOLs that fit a brand and its budget but with the right connection and expertise, it is far from impossible.
With social media come communities and followers that have to be managed. You have to manage what they are saying, handle bad reviews smoothly, help people find answers to their questions, lead the chats, guide followers and entertain them. Your community manager will be the face of your brand on social media, so you better be picky when choosing one. Xiaohongshu, wechat, Douyin ... etc
You can be as creative as you wish with your content but it has to be qualitative and original. If your content is not interesting you won't pick up the interest of your follower. Remember that each platform has its specificity when it comes to content but on every social media, whatever the format of your content, you'll be able to buzz if it is good enough. We have a dedicated team specialised in buzz marketing, they master each platform and know how to optimise the results of a campaign, and how to engage with followers in order to create the most share possible.
Why is social media marketing in China necessary?
Social media marketing in China is necessary due to the country's vast internet user base and the integral role of social platforms in Chinese consumers' daily lives. Platforms like WeChat, Weibo, and Douyin offer businesses unique ways to engage with their audience, drive brand awareness, and increase sales. Additionally, the robust e-commerce integration within these platforms enables a seamless online shopping experience, making social media marketing a vital component of any brand's China strategy.
How to register a WeChat official account?
You need a Chinese business license to do so. If you don't have one, you'll have to find a Chinese partner but the account won't technically belong to you, so you have to be careful. You can also go trough an agency like ours with a contract to protect yourself. (update 2025)
Which Chinese social media platform is best for beauty brands?
While several Chinese social media platforms can be effective for beauty brands, Xiaohongshu (also known as Little Red Book or RED) stands out. This platform combines social media with e-commerce and focuses heavily on user-generated content, making it an ideal space for beauty brands to showcase products, share beauty tips, and gather consumer reviews. It also has a predominantly female user base interested in beauty and lifestyle trends, providing a target demographic for beauty brands. KOLs and user recommendations on Xiaohongshu can significantly influence consumer buying decisions, making it a powerful platform for beauty brand promotion.
How Can We Integrate WeChat CRM into Our Marketing Strategy?
WeChat isn’t just a messaging app—it’s a powerful CRM tool. Here’s how to use it effectively: (update 2025) Why WeChat CRM Matters: Personalized Engagement: Manage customer relationships directly through WeChat Official Accounts and send segmented messages based on user behavior. Data Collection: Collect valuable data, such as user preferences and purchasing patterns, to refine your strategy. Customer Journey: Guide users from awareness to purchase seamlessly within the app. How to Implement It: Set Up a WeChat Official Account: This is your hub for content, communication, and services. Connect a WeChat Mini Program: Use it for loyalty programs, e-commerce, or customer service. Integrate Marketing Automation Tools: Use tools like WeChat Work (WeCom) to handle messaging at scale, track interactions, and manage leads.
Why Use WeCom?
What Is WeCom and Why Should We Use It? WeCom (WeChat Work) is a business communication tool from Tencent, designed to bridge the gap between internal team communication and customer engagement. Customer Interaction: It allows brands to directly connect with customers via personalized one-on-one chats through WeChat. Employee-Customer Integration: Employees can manage customer relationships without mixing personal and business accounts. Data Insights: Track customer conversations, analyze interactions, and optimize sales strategies. How to Leverage WeCom: Connect WeCom to WeChat Official Accounts: Seamlessly integrate both for unified communication. Manage Leads: Assign leads to sales representatives and track their status. Broadcast Promotions: Send targeted messages about product launches or events directly to customers.
How Can We Leverage Livestreaming for Marketing in China?
Livestreaming is one of the most effective tools for engaging Chinese consumers and driving sales. Platforms like Douyin, Taobao Live, and Kuaishou dominate this space. Why Livestreaming Works: Interactive: Real-time Q&A sessions build trust and drive engagement. Urgency: Flash sales and limited-time offers encourage immediate purchases. KOLs and Hosts: Influencers and brand representatives can demonstrate product use and benefits authentically. How to Leverage Livestreaming: & Choose the Right Platform: Douyin: For mass appeal and viral potential. Taobao Live: E-commerce-focused with a built-in shopping audience. Kuaishou: Popular in lower-tier cities with a loyal user base. Work with Influencers (KOLs): Collaborate with livestreamers who have a strong following in your niche. Prepare Discounts and Offers: Make the livestream exciting by offering exclusive discounts, bundles, or gifts. Promote Before the Stream: Use WeChat, Douyin, or Xiaohongshu to drive traffic to your livestream.
How Do We Open Certified Accounts on Red, Douyin, and WeChat?
How Do We Open Certified Accounts on Red, Douyin, and WeChat? Why Certified Accounts Are Important: Boosts trust and credibility with Chinese consumers. Allows access to advanced tools like advertising, analytics, and e-commerce integration. How to Open Certified Accounts: WeChat Official Account: Register on Tencent’s Platform: Provide a Chinese business license or partner with a local agency to register. Verify the Account: Pay a fee (approx. $300 USD) for certification +notary fees Complete the Profile: Add branding, descriptions, and links to your e-commerce platforms. Xiaohongshu (Little Red Book): -Register as a Business Account: Use an official business license for verification. -Submit Required Documents: This includes a brand introduction and proof of trademark ownership. -Verification Fee: Fees vary, but the process usually takes 1-2 weeks. Douyin (TikTok China): - Set Up a Business Account: Submit your business license, tax registration, and official trademarks. - Verification: Fees start around $600 USD. - Activate Advertising Features: Once verified, you can access Douyin’s ad tools and analytics. Pro Tip: Work with a local marketing agency to streamline the account creation process.
How Can We Integrate Social Media with E-Commerce in China?
Social media and e-commerce in China are deeply interconnected, creating seamless shopping experiences for consumers. How Social Media Drives Sales: Social Discovery: Platforms like Douyin and Xiaohongshu inspire purchases through authentic recommendations and reviews. In-App Purchases: Many platforms allow users to shop without leaving the app. Livestream Shopping: Real-time product demos drive immediate conversions. How to Integrate Them: WeChat Mini Programs: Set up an in-app store to let users browse, purchase, and pay seamlessly. Douyin E-Commerce: Enable direct product links in videos and livestreams to reduce friction in the buyer journey. Xiaohongshu Store: Showcase your products and pair them with UGC (user-generated content) for authenticity. Promotions Across Platforms: Promote your products on WeChat, Douyin, and Xiaohongshu simultaneously to maximize exposure.
