Top 5 KOL Marketing Trends in China

Key Opinion Leaders (KOLs) have become an essential part of marketing strategies in the Chinese eCommerce ecosystem. Chinese consumers have become increasingly careful when making purchasing decisions. KOLs are celebrities, athletes, musicians, politicians, social leaders – basically, anyone with an influence and following. They are perhaps the most sure-fire method for quickly and reliably building …

Top 5 KOL Marketing Trends in China Read More »

How can cosmetic brands gain visibility through WeChat SEO?

WeChat, as many of you most probably know, is the king of social media in China. Like WhatsApp in western countries, WeChat is the favorite instant messaging tool in China, and not only since its eco-system is much complex than that of WhatsApp. So, what we want to talk about today is the great importance …

How can cosmetic brands gain visibility through WeChat SEO? Read More »

Cosmetics Against Pollution Seduce Chinese Women

In China, air pollution is a societal concern. Since 2000, air pollution is the cause of the anticipated death of 30 million people in mainland China and Taiwan. The impact on health, respiration, and skin is tremendous. Every consumer group is paying more attention to their health in China. Food and beverages that focus on …

Cosmetics Against Pollution Seduce Chinese Women Read More »

kol agency china

What is a KOC, China’s Latest Influencer Trend?

In China, the title of “influencer” used to describe uniquely superstars in their own right. For the netizens, they were only artists, entertainers, and industry experts. Their objective was still to publicize items in association with the most popular fashion and luxury brands. For instance, you could find Jackson Wang for Fendi, Lu Han for …

What is a KOC, China’s Latest Influencer Trend? Read More »

Male Skincare Emerges as a Market Leader in China

Admit to having a beauty routine? Until recently it would have been unthinkable for many men. In 2021, the scenario is different and the man who cares (a lot) has no problem declaring it. In China, male skincare is the new go-to-market. On the contrary, it is a source of pride. Like the former Manchester …

Male Skincare Emerges as a Market Leader in China Read More »