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How and Why Cross-Border e-Commerce Attract Chinese buyers ?

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Rising demand for foreign beauty imported products, new platforms and a push from the government propel the trend. Cross-border e-commerce with China is becoming a very “fashionable” topic this year in the beauty Industry , and certainly represents a strong and new opportunity to develop a business flow with China, for Perfum, cosmetics, luxury and…

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Wechat Business : A Guide For Western Companies

WeChat_Logo

You want to communicate in China , use wechat for your business… Basic Rules that every Companies understand.  What is WeChat? Launched in 2011, WeChat is a free social media application developed by the Chinese company Tencent. It is an instant messaging on mobile with multiple functions and remains a social network impossible to circumvent…

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In 2016, Chinese tourists spent $ 261 million in foreign countrie

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In 2016, Chinese tourists spent $ 261 million in foreign countries, an increase of 12% over the previous year. In 2016, Chinese tourists spent $ 261 million in foreign countries, an increase of 12% over the previous year.  Chinese tourists spent twice as much as American tourists. The importance of Chinese tourists for Western Beauty…

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3 Foreign Brands who Master Chinese Marketing

Luxury China Market

China has the largest number of Internet users in the world, with 90% using mobile phones to connect through social networks. Some brands have understood this new way of operating ultra-connected Chinese youth and have successfully used social networks to spread their marketing campaign on a large scale. 3 Foreign Brands who Master Chinese Marketing…

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