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Luxury Beauty Brands Can’t Avoid Chinese Politics


Regardless of exactly where they’re carrying out business, most main multinational customer models have one particular method in relation to politics: stay considerably, considerably away. But from Google to Lego and most not too long ago Lancôme, corporations have realized that this is sort of extremely hard with regards to performing business in China, wherever…

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5 way to win in China’s Beauty Industry

make up bag with cosmetics and brushes isolated on white

There are 5 businesses illustrate the facility of creating a brand top an authoritative editorial voice, no matter whether it’s in the kind of viral video clips and lifestyle blogs or influencer ‘grams and disappearing Snaps. For collaborating with clients to generate good cosmetics products The beauty field has normally flowed in a single route:…

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LVMH opens First Store in China


LVMH Moët Hennessy -
 Louis Vuitton is the world’s largest luxury conglomerate, planned to open their first store in China. Founded by Bernard Arnault in 1987, the group operates over 3,000 stores and employs over 110,000 people. they are also present in over 50 countries, LVMH has always introduced as a pioneer in new and…

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Once Upon a Time Luxury, Wechat and E-Commerce in China …

Wechat luxury

While luxury and digital are often two contradictory universes, some brands associate them in order to attract their main customers : the Chinese Here are some examples of Luxury brands that work with digital and e-commerce. Dior, luxury pioneer on WeChat Dior, the second most preferred luxury brand in China, has revolutionized the e-commerce strategy of…

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Innovative Wechat Brand Campaigns in China


It is also an essential social network for visibility on the Chinese web WeChat can manage commerce, social networks, banking services and travel reservations, among other tasks. By November 2015, more than 200 million users had linked their credit cards to WeChatPay, enabling them to transfer money between users, make online payments and buy items…

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