Understand the Chinese Social Media Landscape for Succeeding
For branding, social media is crucial in China. If you want to have added value for your product and Brand, you will need social media, adapted to Chinese consumers. It is the best way to tell your potential customers why you are unique and to deliver the right message. It could be more important especially when you have an innovative product or service and you don’t want to conquer the market just by price. For communication, social media offers us platforms to get communication. Whether it is with your potential Chinese customers, or it is with the media, even with distributors based in China mainland, social media could help us reach out to have direct contact with them. Generate conversations online will help us get the feedbacks and know more about our target.
A Panel of Solutions for being present on Chinese Social Media
Manage well your community on Wechat or Weibo is difficult when you don't know the specificity of the Chinese media landscape.
Use influencers, key opinion leaders and celebrities to give more power to your posts and campaign online.
It is extremely important to produce relevant and coherent contents, suitable for the Chinese cosmetics market.
Social media are the best way to spread viral buzz online and make netizens talk about your brand.