Wechat Official Account: subscription & service account for Company

WeChat account is a communication channel inside the Wechat application. Its usefulness can be seen in the promotion of goods, services or when a business wants to expand into the Chinese or Asian markets. With a Wechat official account, you can promote brands and promote to millions of Chinese Wechat users. The importance of a Wechat channel can be seen from the help to save marketing costs, increase brand popularity, build up more branding influence find new customers to sell.


Great unique functions inside Wechat account with marketing advantage to users.

Wechat platform has numerous features and capabilities depending on your need to use this channel. Inside the platform, you can sell or post, work with followers, get visitors subscribed and keep the updated subscription with regular entertainment news, events, and other attractive deals. Based on the provisions, you can create a concept, a mini-website, customized menu to make a WeChat shop. Examples of such official accounts are Weforhelp, Smariplast, and DoubleTree.

Read as well: WeChat Guide for Foreign (Cosmetics) Companies in China

Overview of Wechat official account information:

Within the operation area of the Wechat account, there is a welcome page, multiport, first cover, Autoreply, get Wechat coupon, Emoji, History of posts, Submenu, and menu 15 links.

Wechat Official Account types

There are two types of accounts namely, subscribe and service accounts respectively.


Wechat Subscription account

A subscription account can either be a personal or business [with or without verification]. The subscribe business account without verification is just the same as a personal subscribe account. One remarkable thing about a personal subscription account is that it has limited functions. Much of what you can do in this account is posting of articles and some product information. The in-depth information to convince a potential buyer about product purchase knowledge is not provided.

Registering an official business subscription account and verifying through Wechat official verification process enables the brand to get access to the entire platform communication. You can send 1 message to your follower daily and effectively manage the list of your followers in the admin panel. If there is a new update, subscribers will not receive a push notification. They are expected to open their subfolder of the subscription accounts to enable them to access a particular brand. The service account is more interesting and interactive because of the advanced features it offers.

Wechat Service Account

Service Account is exclusively for Chinese companies [with or without verification]. This account provides more powerful business service and user management capabilities for enterprises and organizations. The reason is to help enterprises speedily implement a brand new official account service platform. Whenever there is a post in the account, every follower will get a push notification in the friend list of chat. There is a provision to chat with them directly from a user chat window, and you can send a message to followers only 4 times a month.

Corporate Account is the 3 rd official account that is exclusively opened for big Chinese companies, not for individuals or small business.

With the window of business opportunity in the Wechat platform, the official account can be opened by foreign brands to do business in Wechat. You can request to create an account by yourself or use the inquiry form to register and create one. The features in the English Wechat admin platform are not as strong as the Chinese version. You can verify and get your foreign account since it is only Chinese companies that can register official accounts and extended the Chinese admin panel. Contact us to create, configure and promote your new Wechat official account.


We can help brands to set up their wechat official account:

[A] Pro Wechat features of Wechat official account:

[B] Wechat chatbots

[c]Integration of Wechat with the website and mobile application.

[D] HTML5 website with design and menu for Wechat

With our expertise, let us connect your device, gadget and manage it from Wechat