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ecommerce china

How and Why Cross-Border e-Commerce Attract Chinese buyers ?

Commission-europeenne-ouvre-enquete-commerce-Europe-F

Rising demand for foreign beauty imported products, new platforms and a push from the government propel the trend. Cross-border e-commerce with China is becoming a very “fashionable” topic this year in the beauty Industry , and certainly represents a strong and new opportunity to develop a business flow with China, for Perfum, cosmetics, luxury and…

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Once Upon a Time Luxury, Wechat and E-Commerce in China …

Wechat luxury

While luxury and digital are often two contradictory universes, some brands associate them in order to attract their main customers : the Chinese Here are some examples of Luxury brands that work with digital and e-commerce. Dior, luxury pioneer¬†on WeChat Dior, the second most preferred luxury brand in China, has revolutionized the e-commerce strategy of…

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Tmall, a solution to Export to China

Export China

Alibaba’s shopping platforms such as Taobao (C2C) and Tmall (B2C) are used by Chinese consumers looking for ways to reach brands that may not be available to them in traditional stores. In 2008, Alibaba created Tmall, as a platform exclusively reserved for official brands, enabling them to distribute their products to all four corners of…

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