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Local Chinese beauty brand owns 55% of beauty market


Local Chinese beauty brand is now growing very fast thanks to the development of new technology and increase of disposal revenue. China’s residential restorative brands are picking up footing from very much prepared Chinese women, another report has appeared, however despite everything they have far to go before they can make up for lost time…

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Giorgio Armani is launching a Tmall store


Giorgio Armani will dispatch a leader e-retail store on Tmall to offer its top of the line restorative items in China, the organization reported toward the finish of December a year ago. It will likewise band together with Luxury Pavilion, a backup of Tmall including extravagance brands, to give clients directly, selective deals called “Tmall…

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Once Upon a Time Luxury, Wechat and E-Commerce in China …

Wechat luxury

While luxury and digital are often two contradictory universes, some brands associate them in order to attract their main customers : the Chinese Here are some examples of Luxury brands that work with digital and e-commerce. Dior, luxury pioneer on WeChat Dior, the second most preferred luxury brand in China, has revolutionized the e-commerce strategy of…

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How and Why Cross-Border e-Commerce Attract Chinese buyers ?


Rising demand for foreign beauty imported products, new platforms and a push from the government propel the trend. Cross-border e-commerce with China is becoming a very “fashionable” topic this year in the beauty Industry , and certainly represents a strong and new opportunity to develop a business flow with China, for Perfum, cosmetics, luxury and…

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