Cosmetics websites in China that you must know
Nowadays, Chinese customers are really attracted by cosmetics products especially these ones came from abroad. Indeed, they are sensitive to their own appearance. Then, Chinese consumers are more and more connected and spend a lot of time on e-commerce platforms in order to find the special product with offers and promotions around it. In 2014, they spent around 180 million of yuans in retail sales of cosmetics products. Many websites offer foreign cosmetics products at low prices. This is allowed thanks to several Free Trade Zones created in China by avoiding import/export procedures.
More information: China’s Cosmetics Market
The brand held 22.1% of cosmetics market in China in 2013 and today, it represents the largest cosmetics Chinese website. In 2014, Jumei invested around 245 million of dollars to launch it business and was assisted by a Korean beauty brand “IT’S SKIN” in 2015. This initiative enabled Jumei, to become the market leader. Thanks to it e-reputation, the brand signed up agreements with startups or smaller companies and then became its third-party. Indeed, selling your cosmetics on Jumei is a good way to promote your brand and increase your awareness on the market. The famous online retailer has a mobile platform too, thanks to which, Jumei succeeded in making 60% of its sales in 2014.More about: Ju
Obviously, Jumei is not the only huge online retailer on the Chinese cosmetics market. Indeed, it main competitor is Lefeng created by the co-founder of the TV show production company Ovation Entertainment Ltd, in 2008. The Lenfeng online strategy is focused on Luxury products. Actually, Chinese consumers are really fond of its because, luxury proves products’ quality. That’s why the cosmetics brands you find on this website are fashion products too. The Lefeng’s goal is to show the Ji Ling’s famous friends through the platform using products. Thus, both areas’ mix, increased the platform’s audience of 75%.
Sasa is the cosmetics’ platforms’ reference since it creation in 1978 in Hong-Kong. This website offers customers to buy it own brands but international and exclusive products too. Then, consumers who they are browsing through the platform have the possibility to purchase directly on it. This feature provides users to make their purchasing easier instead of moving on Sasa’s shops.
Chinese consumers are known to be very sensitive to promotions and offer they find on the website. Thus, TianTian website creates sales flash in order to enable consumers to purchase brands quality products at low prices. The cosmetics e-commerce market is still progressing and the Tiantiangowu.com received investment so that keep going on growing up from 2011 to 2015.
When Free Trade Zone appeared in Shanghai, many cross-border e-commerce websites were born. Then, Kuajingtong was the first to penetrate the Chinese market and is still the leader in the cross-boarding area. That’s not only a cosmetics’ platform but it offers various beauty accessories and baby products too.This is the top 5, but there exist other websitesIf you are interested in selling cosmetics in China, you should take the option of opening your website e-commerce in China. Have you ever heard of Tmall or Taobao? These are the best solutions for your cosmetic brand in China. Contact our digital agency.digital agency