Business Strategy in China

How Indie Beauty Brands Are Making Their Way into China?

All over the cosmetics world, indie beauty is on everyone’s lips. Not only the makeup but also the concept. Surprisingly, despite their worldwide success, these brands have not made their way through China yet. Why? It is due to several internal and external factors that prevent them from entering. You will discover that the moment …

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How to Use Daigou to Boost Travel Retail?

The Covid-19 crisis has hit the travel industry. Airports are closed, planes are canceled, and duty-free stores are shut down. Chinese travelers used to be the main consumer target of Travel Retail worldwide. By 2025, the Chinese are expected to make 50% of their luxury purchase in China. Before the global pandemic, travel was a …

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