How Brands can sell in Mannings China?

Mannings is a key part of the Jardine Matheson Group, specifically under the DFI Retail Group’s health and beauty division. According to the financial report for the first half of 2023 by Jardine Matheson, the DFI Retail Group recorded an underlying profit of US$33 million. Mannings, known for its extensive range of health and beauty products, is a prominent retail chain in this sector. It offers a wide selection of top brands, catering to various customer needs in skincare, personal care, health supplements, and more.

Mannings in China:

  1. Number of Stores: Mannings operates a significant number of stores across different regions in China, providing easy access to its products for a vast customer base.
  2. Annual Revenue: Reflective of its market presence, Mannings’ annual revenue is a substantial figure, indicating its success in the Chinese retail market.
  3. Customer Base: Mannings serves a large and diverse customer base in China, owing to its wide range of health and beauty products.
  4. Product Range: The chain offers thousands of products, including both international and local brands, catering to various health and beauty needs.
  5. Market Share: Mannings holds a notable market share in the health and beauty retail sector in China.
  6. Employee Count: The number of employees working for Mannings in China is indicative of its size and operational scale.
  7. Online Presence: Mannings has a strong online presence, with a robust e-commerce platform that complements its physical stores.
  8. Customer Loyalty Programs: Mannings offers customer loyalty programs, which contribute to customer retention and repeat business.
  9. Annual Growth Rate: The annual growth rate of Mannings in China reflects its expanding influence in the health and beauty market.
  10. Investment in Technology: Mannings invests in technology for store operations and customer service, enhancing the shopping experience.

Mannings’ significant role in the health and beauty retail sector in China, underlining its success as part of the Jardine Matheson Group’s DFI Retail Group.

They also develop the online sales and are quite active in China

How beauty Brands can be taken to beauty stores like Mannings?

For beauty brands looking to register with beauty stores, particularly in markets like China, here are 10 essential tips:

  1. Build a Good Reputation: Prioritize building a strong brand reputation through quality products and positive customer interactions. A good reputation makes it easier for stores to trust your brand and stock your products.
  2. Positive Reviews: Encourage and showcase customer reviews. Positive feedback from customers can significantly influence a store’s decision to carry your brand, as it demonstrates consumer satisfaction and demand.
  3. Influencer Partnerships: Collaborate with influencers to increase brand visibility. Influencers with a substantial following can sway both consumer and retailer opinions, making your brand more appealing to stores.
  4. Active RED (Xiaohongshu) Account: Maintain an active presence on RED (Xiaohongshu), a popular social media and e-commerce platform in China. An engaging RED account can attract a loyal following and showcase your brand’s relevance to the market.
  5. Engaging Douyin Tutorials: Create engaging and informative beauty tutorials on Douyin (Chinese version of TikTok). This demonstrates your brand’s appeal to the digital-savvy audience and can help in attracting both online and offline stores.
  6. Strong Overseas Track Record: If your brand is international, leverage your global presence and success stories. A proven track record in other markets can be a persuasive factor for stores considering international beauty brands.
  7. Efficient Logistics: Ensure you have a reliable and efficient logistics system. Beauty stores prefer brands that can guarantee consistent supply and timely deliveries.
  8. Strategic Positioning: Clearly define and communicate your brand positioning. Whether it’s luxury, organic, affordability, or niche markets like vegan beauty, a well-defined brand identity helps stores understand where your products fit within their offerings.
  9. Attractive Packaging: Invest in eye-catching, high-quality packaging. First impressions matter, and attractive packaging can make your products stand out on the shelves, appealing to both stores and their customers.
  10. Active WeChat Account: An active WeChat account is essential for engaging with Chinese customers. It’s a powerful tool for marketing, customer service, and even direct sales, which can make your brand more attractive to stores.

Following these tips can increase a beauty brand’s appeal to beauty stores, helping to secure shelf space and market presence.

GMA (Gentlemen Marketing Agency) Beauty Division


GMA (Gentlemen Marketing Agency) Beauty Division specializes in marketing services tailored to the beauty industry, particularly within the Chinese market. Their services encompass a range of digital and traditional marketing strategies designed to enhance brand visibility, reputation, and sales in this highly competitive sector. Here’s a breakdown of their key services:

  1. Social Media Management: GMA offers comprehensive social media strategies, managing accounts on popular platforms like Weibo, WeChat, RED (Xiaohongshu), and Douyin (TikTok’s Chinese counterpart). Their services include content creation, community management, and social media advertising, all tailored to resonate with the beauty industry’s target audience.
  2. Online Reputation Management: Understanding the importance of a brand’s digital presence, GMA focuses on building and maintaining a positive online reputation. This involves monitoring and responding to customer reviews, addressing feedback, and creating content that reflects positively on the brand.
  3. Distribution Connections: Leveraging their extensive network within the beauty industry, GMA assists in establishing connections with distributors and retailers. This service is crucial for brands looking to expand their physical presence in stores or online marketplaces.
  4. E-commerce Entry Strategy: GMA provides e-commerce solutions that include setting up flagship stores on platforms like Tmall,, and others. They help in optimizing product listings, managing e-commerce campaigns, and integrating with digital marketing efforts to drive online sales.
  5. KOL (Key Opinion Leader) Collaborations: Recognizing the power of influencer marketing, GMA facilitates collaborations with KOLs and influencers who can authentically promote beauty products to their followers. They identify suitable influencers, negotiate partnerships, and manage campaigns to ensure maximum impact.

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