Top 5 Application to Sell Beauty Products in China – Update 2020

China is the world’s second-largest cosmetics market after the U.S. in terms of revenue and consumption value. Nowadays, Chinese customers are very attracted to cosmetics products especially those that come from abroad. Indeed, they are sensitive to their own appearance. Chinese consumers are more and more connected and spend a lot of time on e-commerce platforms in order to find a special product with offers and promotions around it. In 2019, the retail sales value of cosmetic products in China reached a record high of 299.2 billion yuan. With the development of e-commerce, the Chinese cosmetics market witnesses the burgeoning online sales. Therefore, online beauty e-commerce platforms serve as a significant factor of the Chinese cosmetics industry’s sales, as well as brand promotion.

More information: China’s Cosmetics Market

Sell Beauty Products on Meizhuang.Tmall.com (天猫美妆)

Tmall, China’s leading cross-border website, Asia’s largest integrated shopping platform, has more than 18,000 brands from 74 countries and regions. In 2020, Tmall plans to incubate 1,000 new international beauty brands to satisfy Chinese customer demand. Taobao and Tmall are both Alibaba’s shopping platforms, but not like the C2C logic on Taobao, Tmall is a B2C model. The homepage provides viewers a clear catalog of cosmetic products, classified in brands, skincare, makeup, perfumes, and man’s beauty. 

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With over half-a-billion active users, the platform is an ideal testing ground for new products before mass distribution. Through Tmall, brands can get direct feedback from users and know what kind of products are in the mode, at which time it’s best to launch their products. Meanwhile, viewers can also get opinions of products provided by former buyers.

JD.COM (京东) Innovative eCommerce

JD.COM, one of the leading B2C platforms on China’s giant retail landscape by transaction volume and revenue, sells tens of thousands of brands. JD.COM gets a good reputation from its fast delivery, with great investment in AI and Hi-tech delivery systems through drones.

With more than 380 million active users as of March 2020, JD.COM is a strong competitor to Tmall. Together with Tmall, they account for more than 70% of the retail e-commerce market in China.

The App released its mini-program services back in April 2020 to offers more possibilities to merchants as well as users. This means, that if Sephora wanted to launch a hire a makeup artist service, uses could order makeup articles directly via JD.

Short Video app Kuaishou and JD are now partnering, meaning that Kuaisou users will be able to purchase from JD directly inside the Kuaishou app. An opportunity for the merchant to try out Live streaming, which usually generates more engagement and improves brand conversion rate. Kuaishou is especially good to sell beauty products and better at e-commerce than its main competitor Douyin.

Live streaming eCommerce has been developing rapidly in China if you want to learn more about it and would like to develop it for your brand, feel free to ask us for a free consulting session.

Xiaohongshu (小红书)

Xiaohongshu, also known as RED, literally Little Red Book in Chinese, is a famous social media and e-commerce platform. It provides a trusted source of advice and recommendations for its community of fashion and beauty lovers. Xiaohongshu is very friendly to users who have”no clear purchase target”. Viewers don’t know what to buy, but they are willing and searching for fashion and beauty products.

RED was just a UGC (User Generated Content) community before transforming into e-commerce. Users can share their shopping experience by uploading text and pictures. By July 2019, Xiaohongshu declares over 300 million registered users, with 70% of the users born after 1990s, 80% of the users are females, which are RED’s target customers.

Xiaohongshu is the king of app when it comes to beauty and fashion. 80%+ of its user’s bases are women. The vast majority of these women live in 1st and 2nd tiers cities and are active. They are looking for premium foreign cosmetic and this is exactly what little red book offers.

In 2020, Xiaohonshu also launched its live streaming services, which coupled with its integrated eCommerce store and well developed Kols network works wonder.

VIPshop.com (唯品会)

VIPshop, one of the leading online retailers, is specialized in discount sales for luxury, fashion and cosmetics products. Following Tmall and JD, VIPshop is considered as the third largest e-commerce platform in China. His model is to cooperate with brands to sell their excess inventory at discounted prices.

 VIP.com is ranked No.1 in China’s online discount market with 38.1% market share. According to the company, it has more than 20,000 brands, serving over 300 million users across China, all of which more than 2,200 brands have developed exclusive online cooperation with VIP.com.

Kaola (考拉海购)

Kaola is a cross-border shopping website – The biggest Chinese cross-border eCommerce, ahead of Tmall in this section. Sales categories include maternal and infant products, makeup, nutrition, health care, global cuisine, fashion goods, digital appliances, and so on. Koala has successfully solved the situation of unequal information between foreign merchants and Chinese consumers. Kaola’s success is due to its self-operated model, pricing advantages, efficient warehousing management, overseas logistics system, and babysitting services. Koala chooses commodities suitable for the Chinese market and guarantees the quality of products from the source.

In 2019, Alibaba Group announced a wholly-owned US$2 billion acquisition of Koala Haigou, aiming at creating the largest cross-border e-commerce platform.

It can be rather complicated for a foreign brand to obtain a license to sell directly within Chine. Cross border is a good alternative to get started and try out the Chinese market. Kaoloa is also a cheaper option than JD or Tmall with less requirement to open a flagship store.

GMA Cosmetic & Beauty is also an agency. We offer varied services to help your beauty brands enter the Chinese market or/and grow in the Chinese market. Try news apps & tools, find news audiences, etc.

Further readings:

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28 thoughts on “Top 5 Application to Sell Beauty Products in China – Update 2020”

  1. I would like to introduce you to the opportunity to find interested country Distributor in our promising and rising Vegan organic Beauty
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  2. Hello, my name is Gor Sahakyan, I am from Armenia.
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    1. Hi, I’m Portia from Ghana.
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      What are some of your products and quotations please?

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  5. Dear, ​
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  7. I would like to present the Italian Luxury Group, a company founded in Sydney in 2014 and specialized in the exclusive import and distribution of Italian products and Brands for the Asia Pacific market. We would like to become your official supplier for the La Florentina soaps which includes a wide range of body products and cosmetics.

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  8. Tihana Paunovic

    My nome is Tihana and in Serbia l am growing rosa Damascena from which with steam distillation I am getting hydrosol rose water. My rose water is first circle of distillation and I am not doing cohabitation what means oil are in. Also I own all nesesery documentation about safety use in cosmetics according to European standards. If you are interested will be pleasure to cooperate with you.
    Best regards,
    Tihana

  9. Tihana Paunovic

    Hi Admin,
    Not sure if l understand,what kind of mail you want me to send. I already explain what l am producing and l am trying to find buyers- importers on China market for my rose water.
    Best regards, Tihana

  10. Dear Sir,

    My name is Veronica, Italian by birth, I am the Chief Operation Manager of Veerossa Trading Private Limited located in India.

    I would like to introduce our organic, natural, skin-care product: Veerossa Khadi .We do offer a wide range of natural products for skincare and well-being.

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  11. Hello
    DEFLAS is an international company proved itself as a reliable supplier in line with international quality standards, which is engaged in trade throughout the world.
    We are engaged in the distribution of bay laurel oil. Officially located in Erenler, SAKARYA, Turkey,
    Our company with the principle of product-oriented service doesn’t compromise on quality by keeping customer satisfaction ahead,
    We carry out production in fully hygienic environment with fully automatic machines..Our product is very rich with regard to vitamine A, iron, manganese and magnesium
    This bay oil is very effective in the production of cosmetics products such as shampoo,soap,body lotions,sprays and more,
    health(It is digestive, getter, antioxidant, appetizer, expectorant and good for cough. Protects ocular system, strenghtens immune system, balances blood pressure, reduces perspiration and rheumatic and myalgia.)..cusine…
    the minimum quantity to order must be around 1 Kilogram , with a production capacity of high volume monthly and Erenler as shipment port.
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    through FOB, CFR, CIF, EXW, FAS, CIP, FCA, CPT, DEQ, DDP, DDU, Express Delivery, DAF, DES, and many more.
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    Kindo Diane
    Export manager
    Whatsapp: +905356683880
    TEL:0264 241 16 67
    ADRES: Horozlar Mah. Kadıköy Cad. No:70
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  12. Dear Friends
    Many thanks for the valuable information we got here
    Please notices we are one of the best DEAD SEA COSMETIC MANUFACTURER IN JORDAN and would like to expand our business t the Chinese market

  13. Hey

    I am Joshita, Marketing head at Pureganics. Our produced some of the most beneficial products for health-care, skincare, hair care. We have being dealing with various categories in personal and health care. Now, looking for establishing our business in Chinese market as bulk manufacturer or under a private label.

    Contact us at :
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  14. Hello
    We have several store on taobao and we resell cosmetics and western beauty brand in China.
    You can contact me to collaborate.

    1. Hello Yao,
      we will add you in our distributor database , and will introduce you some clients.
      Have a nice day

      1. Hello All,

        Plarry Australia Placenta Cream Products would like to expand our business in China.
        The ompany established in Thailand more than 10 years warranty the high quality of our products.
        We have an effective ingredients from Placenta, Emu oil and intensive Vitamin E for our products.

        Please contact me for further information and look forward to make a business here.

        Best regards,
        Pachchanya

        We would like to open the business in China as soon as possible.

    2. hi Yao,

      Let’s get in touch. I’m Sheau from Capax Europe from the Netherlands. We are a wholesaler in FMCG luxury cosmetics, skincare, perfume and prof hair care.

      Please let me know more about your company and waht you are looking for.

      Thanks in advance.

      Kind regards,

      Sheau Khor

  15. Hello Yao,
    My nome is Tihana Paunovic and in Serbia ( East Europe) l am growing Rosa Damascena from which with steam distillation I am getting hydrosol rose water,my rose water is first circle of distillation and I am not doing re distillation what means oil are in. Also l own all nesesery documentation about safety use in cosmetics according to European standards. My annual capacity are about 2000 and l am selling rose water on bulk. If you are interested will be great pleasure to cooperate with you. Hope to hear from you soon back.
    Best regards,
    Tihana Paunovic

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