A German High-End Cosmetics Brand in China
Our Missions for BeiersdorfWeChat Mini Program Development WeChat H5 E-Brochure WeChat Official Account Management
The Brand & Campaign Context
Beiersdorf has had a long relationship with Chinese consumers since 1913. Its flagship brand Nivea is a well-known brand in the Chinese cosmetics market. Nivea has been in China for more than ten years, and its market share has been rising year after year. It has become one of the leading brands in the Chinese skincare market. Due to the huge base of WeChat users, Beiersdorf found GMA to help them develop a more professional WeChat marketing plan.