Cosmetics
L’ORÉAL
Cosmetics Industry Leader Worldwide
Case study
Social Media
The brief
PARA’KITO is natural solution to get rid of mosquitoes based on the use of essential oils. PARA’KITO is one of the leader in the solution against mosquitoes (especially bracelets). They contacted GMA to get visibility on the Chinese market and increase brand awareness.
What we ran
Results
Q&A : 50 questions asked (Tieba, Wukong, Baidu Zhidao, Zhihu, Xici, Douban) KOL (20 posts : WeChat, Weibo, XiaoHongShu- Little Red Book) PR (4 posts : Sohu, Yoka, Pclady)
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An audit of where your brand stands in Chinese search, social and marketplaces, and what entry will cost.
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