What is the Chinese Consumers Perception of Luxury Cosmetics?
The Chinese luxury cosmetics market is going through a rapid transformation. Affluent consumers are more demanding, more informed, and harder to impress than five…
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Chinese society
90% of Chinese consumers have experienced livestreams Shopping
A recent report released by the Beijing Consumers Association on May 31 reveals that livestreaming is even more pervasive in online shopping in China…
The Role Of Traditional Chinese Festivals And Holidays In Cosmetics Marketing
The Chinese cosmetics market crossed $60 billion in 2025. It keeps growing. And one of the biggest levers I see brands miss, consistently, is…
Beauty Gift Boxes in China 2026: Market Trends & Marketing Guide
The Art of Gift-Giving: Beauty Gift Boxes in China in 2026 Gift-giving holds profound cultural significance in China, representing respect, gratitude, and warmth. Beauty…
The 5 Topics That Truly Matter to Chinese Beauty Consumers
Discovering the Heart of Chinese Beauty in 2026: The 5 Topics That Truly Matter to Consumers By Claire Verot Beauty & Brand Strategist, Cosmetics…
Korean vs Chinese Beauty Standards in 2026: What Your Brand Needs to Know
Korean vs Chinese Beauty Standards in 2026: What Your Brand Needs to Know Nearly 40% of women in China and South Korea use skincare…
2025: 7 Beauty Trends That Are Actually Running China’s Cosmetics Market
2025: The Seven Beauty Trends That Are Actually Running China’s Beauty Market I am Olivier VEROT , the French entrepeneur in China who’s been…
How Young Chinese Discover and Buy Beauty Brands
How Gen Z and Millennials in China Discover and Buy Beauty Products I will try to reply this question… I am Olivier VEROT, founder…
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