Marketing Cosmetics China

kol agency china

What is a KOC, China’s Latest Influencer Trend?

In China, the title of “influencer” used to describe uniquely superstars in their own right. For the netizens, they were only artists, entertainers, and industry experts. Their objective was still to publicize items in association with the most popular fashion and luxury brands. For instance, you could find Jackson Wang for Fendi, Lu Han for …

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Chinese Distributors don’t Invest in the Marketing of their Cosmetic Supplier

Even in 2021, the cosmetics market is not suffering from the global pandemic. It is even the other way around! International beauty and cosmetics brands meet growth in Asia only, and especially in China. The Chinese love to take care of their skin and their appearance as a symbol of social success. Today, post-95s are …

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What Are The Latest Beauty Trends in China in 2020?

Beauty growth in China is driven by prestige. Millennial consumers are eager to have the best, they don’t want to settle for what’s average, and as soon as they can stretch themselves, they will opt for higher quality and better performance. China’s beauty market is fragmenting from a mass market where consumers buy few, simple …

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The E-Commerce Cosmetic World is Still Booming in China 

Online sales for cosmetics brands are becoming more and more important and the cosmetics market is one of the most dynamic right now in China. According to a study realized by iResearch, the annual sales for the cosmetics industry reached 25 billion euros annually and 7 billion were done via e-commerce websites. If the e-commerce has an …

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Anti-Aging Cream Market in China: Stay Young Forever! 2021 Tips

An anti-age cream worth more than having a brand new Louis Vuitton bag? A rather unsettling question for some people, but not for the new generation of Chinese women where the only answer is yes. Chinese desperate need for anti-aging solutions The fear of getting older is becoming a real obsession for chinese people. According …

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