Education in China: a very Competitive sector

The transition from a planned economy to a market economy has led to many reforms in China these last years.

Despite the fact that the government supports the development of education, the Chinese public system today gives rise to strong contradictions.


9.15 million Chinese high school students

Each year, nearly 9.15 million Chinese high school students prepare for the university entrance examination.

The “GaoKao” or National Entrance Examination of Higher Education in China is a dreaded moment for all students and their families. This three-day exam will determine which university they can attend, which will influence their future professional career and social position. source

Each year, nearly 9.15 million Chinese high school students prepare for the university entrance examination. The “GaoKao” or National Entrance Examination of Higher Education in China is a dreaded moment for all students and their families. This three-day exam will determine which university they can attend, which will influence their future professional career and social position. source

Among all the participants, barely half will have the right to enter the university.

This examination is more and more subject to criticism and questioning.

On the one hand, it puts tremendous pressure on entire families. On the other hand, it does not promote the personal development and fulfillment of students who have to comply with the system if they want to have hope to enter one of the country’s universities. 

International Education is a big plus

With the social development and the opening of China to the world, more and more parents prefer to offer international education to their children by focusing on learning English and studying abroad.

As a result, private schools and many very expensive educational paths have sprung up in the country, with a new generation of parents willing to invest between 20% and 25% of their annual income on education (according to a Hurun report).

More than 600,000 mainland Chinese began study abroad

These private schools offer the opportunity to pass the British A level exams and international baccalaureate or English classes, very popular in China.

Online education: lots of opportunities

The government strongly encourages the development of an education industry and has accelerated the process of revising laws to facilitate entry and attract investors to the education market.

Online education is highly encouraged with 140 national investment programs.

Online Education in China : the new way

The Chinese government has announced that it wants to become the first country to massively develop online education. According to the China Internet Information Center, 144 million people took online training in June 2017.

Marketing Education in China

The fact that parents want to give their children an international education for their children and are ready to devote a large part of their income is a real opportunity for online schools.

A differentiation strategy is essential in this highly competitive sector. The optimization of its visibility on social networks and a strong public relations strategy is essential in this sector.

A qualitative and attractive website will reflect your school. It must be able to find useful information and it must create confidence in your teaching methods.

A good SEO on Chinese search engines like Baidu will lead to greater visibility online and generate more traffic on your platform.

Why your E-Reputation Matter

One of the most influential factors to consume in China is undoubtedly the reputation of your company.

The Chinese are able to invest in the education of their child and whatever the price as long as they benefit from the best services.

Public relations can provide confidence in these new institutions, having positive reviews on a forum or with specialized influencers is a good way to promote and shape a good image of your company in China.

Our services

Gentlemen Marketing Agency is a Shanghai-based digital marketing agency that helps foreign brands gain a foothold in China.

Our team is up-to-date on all the latest marketing trends in China and uses all the most effective digital tools to promote your business in China.

We Can help you

Entering the Chinese market through social networks remains the most effective way to promote your company in China, have a website and a good SEO on search engines is essential.

We offer you adapted solutions to your needs and a successful development in China!

For more information, see our previous guide on the same topic: ask to get the Report

Education market in China, a lucrative business”

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