In this publication, we will explain how WeChat is mature and how it becomes increasingly difficult to increase the number of users.
PHASE OF MATURITY FOR WECHAT
Since 2011, WeChat now has 846 million active monthly users and is the number one platform for the Chinese market.
However, with companies that are fighting harder to attract customers, Wechat must pay attention to the competition.
There is a slowdown in the growth of users, which can create a danger for Wechat.
WeChat is an easy way to acquire users.
It is now much more difficult to get users to follow a WeChat public account because they are overloaded with corporate spam.
The WeChat public account is like a marketing tool for start-ups taking advantage of high-quality content.
Read as well: WeChat Guide for Foreign (Cosmetics) Companies in China
Marketing on WeChat could be risky
Instead of relying exclusively on WeChat, each company uses 10 to 15 different platforms, including Miaopai, Douban, and Zhihu to acquire users.
Social networks are manifold and attract many companies in order to attract as many users as possible. (Baidu, Tieba, Keep, Momo, Facebook, Snapchat …
WeChat is a closed network, which means that you need a lot of friends to effectively expose your business.
Unlike other Chinese social networks, such as Douban and Zhihu, which is an open platform that can get instant exposure.
WeChat, always the best monetization platform.
Yet, even with all the challenges and obstacles, WeChat remains the best platform for the engagement and monetization of Chinese customers.
The rate of purchase of an adept can reach 4%.
This is very high compared to Facebook whose monthly conversion is close to 0.03%.
When you use a website link, it is unlikely that people will return to your site.
However, WeChat is easier to retain customers because it takes time for people to no longer follow an account.
In the past month, startups generated total revenues of RMB 1.1 million (USD 158,000), an increase of 250%.
We are a Wechat Agency
And we can help you on Wechat to get more visibility or get more engagement.