XiaoHongShu: Top Beauty Influencers (KOLs)

XiaoHongShu: Top Beauty Influencers (KOLs)

Ever felt like you’re trying to decode a foreign language while attempting to navigate XiaoHongShu’s dynamic influencer scene? Don’t worry, I’ve walked in those shoes too. With the platform boasting an impressive 200 million registered users, the potential is staggering – and mindboggling!

In this blog, we’ll take a deep dive into top beauty influencers and their pivotal roles, offering insights on how partnering with them can skyrocket your brand’s visibility.

So buckle up – you’re about to discover a game-changing strategy!

Key Takeaways

  • Beauty influencers on XiaoHongShu have big fan bases. They share top beauty tips, which help their followers look and feel great.
  • These influencers know a lot about beauty. This makes brands want to work with them because they can help sell more products.
  • Working with a popular influencer is good for brands. It can bring in many new fans who trust the influencer’s views on products.
  • The best influencers are real people who understand their fans’ likes and wants. This helps them make posts that connect well with their followers.

Top Beauty Influencers (KOLs) on XiaoHongShu

Navigating XiaoHongShu, you’ll encounter top beauty influencers like Daily-cici and 豆豆_Babe offering a mix of high-quality content that keeps their massive follower base hooked.

Influencers such as 是阿束啊, 火山大王, and 李佳琦Austin are also noteworthy for their distinct beauty expertise and engaging persona which make them favorites in this buzzing online community.


Daily-cici is a big name on XiaoHongShu. She shares her beauty tips and tricks with many people. Most of the time, she talks about skincare. This helps young, female users to take better care of their skin.

Daily-cici also tells us about many top beauty brands. So when I post something new from her, it gets a lot of views right away! People love seeing what she has to say next. Working with Daily-cici would be great for anyone in the beauty industry.


是阿束啊 is a big name on XiaoHongShu. As a top beauty influencer, she speaks to more than 1 million people. Her work is all about beauty-related things. Young women love her and learn from her tips and tricks.

Chinese beauty brands are taking note too. They use 是阿束啊 to help sell their products on XiaoHongShu. Because of this, she helps these brands reach even more users in the market!


Doudou_babe maintains her influencer status at the pinnacle of our rankings by consistently delivering high-quality beauty content across various social media platforms. She covers a diverse range of skincare and beauty products, serving as a go-to source for tutorials, reviews, and product endorsements.


“Volcano King” is the name 火山大王 goes by. He stands out on XiaoHongShu. His posts about skincare and makeup are very popular. People love his tips and how he uses products in new ways.

It’s clear that he knows a lot about beauty! He shows off fashion trends too, which makes him even more fun to follow for all things lifestyle.


Austin Li, also known as 李佳琦Austin, is a big name in XiaoHongShu. He is the top guy for live shows on Taobao too. Known best for his lipstick tips, he has made a big mark in China’s beauty world.

Around 45 million people follow him on Douyin. His words hold power in the online beauty rooms and make waves in influencer marketing.


What Sets These Beauty Influencers Apart

Their Follower Base and Engagement

These beauty gurus have a lot of fans. Just look at Dipsy, who has 6 million followers on Weibo! People really like what they say and show. Their posts pull in many likes, shares, and comments.

When these stars talk about new beauty trends or products, their fans listen up and join in the chat. This helps to keep them hot on XiaoHongShu’s top 10 list! Each influencer pumps out strong content that makes people want to come back for more.

It’s why their fan count stays high and keeps going up! The way they connect with their fans is what sets them apart.

Their Content and Expertise

These beauty influencers on XiaoHongShu share great things. They show off cool looks. They tell us about the best beauty products they use. Even men do this work and they are very good at it! People like to watch them a lot more than women bloggers sometimes, their content is that exciting! It’s not just all fun, though.

These influencers know what they’re talking about when it comes to the latest in the world of makeup and style trends. Their tips make everyone’s life easier and more colorful! They teach useful tricks for making your look pop or adding charm to your daily routine.

Now that’s true expertise, wouldn’t you agree?

Their Impact on the Beauty Industry

Beauty influencers are changing the beauty industry. They have a big say in what sells and what doesn’t. The rise in male beauty bloggers on XiaoHongShu shows this change. More people want to see men using beauty products too.

Brands get more sales when these influencers like their product. It’s not just about who uses the product but also how they use it and if they enjoy it. This can either make or break a brand’s good name!


Why Brands Should Collaborate with Beauty KOLs on XiaoHongShu

Access to a Large and Engaged Audience

Teaming up with beauty KOLs on Xiaohongshu opens the door. It lets your brand meet a big crowd that likes to join in. These fans love to follow and talk about their favorite beauty influencers.

They trust what these KOLs say because they see them as friends, not just stars. With this trust, comes shopping! And that’s good news for your brand. You don’t have to work hard to find people who will like your products.

The right influencer brings them straight to you!

Increased Brand Visibility and Credibility

Working with beauty KOLs on XiaoHongShu is a smart move. These influencers can make your brand seen by many people fast. They talk to lots of fans who trust them. This means your brand seems more real and true too.

It’s like a quick lift-up for how good your brand looks online. If you pick the right KOL to partner with, it could mean lots of new fans who care about what you do! This helps build strong ties with these customers that stay solid over time.

Lancôme Xiaohongshu

Influencer-Generated Content and Reviews

Influencer-made content is a big deal for XiaoHongShu. Big beauty names make posts about products they love. They talk about why they like these items. Their fans trust their views and buy the same stuff too! This makes more people know and want to buy your brand.

In fact, working with influencers can make your brand look cooler and more trusted. It’s so simple when you team up with a top influencer on XiaoHongShu! Your beauty goods get lots of attention in no time at all!

Cultural Relevance and Market Understanding

Cultural relevance is key in influencer marketing. By working with beauty KOLs on XiaoHongShu, your brand shows a deep understanding of the Chinese market. These influencers know what works best for their followers.

They know the cultural norms and values that guide buying choices.

The content they create is sure to hit home with their vast number of fans. This builds trust in your products among consumers. This is how you make your brand stand out in a crowded marketplace.

You connect with people on levels other brands can’t reach.

Navigating XiaoHongShu’s Beauty Universe? We’re Your Seasoned Co-Pilots!

If you’ve ever found yourself navigating the dynamic influencer scene on this platform, you know it can feel like decoding a foreign language. But fear not, for we stand ready to assist you.

At GMA, we bring over 20 years of experience to the table. Whether you’re seeking the right KOLs, strategic branding, impactful social media campaigns, or more, we’re your trusted partner. We understand the unique nuances of this thriving community and can help you harness its power.

So, if you’re ready to elevate your brand’s visibility and tap into the vast potential of XiaoHongShu’s beauty landscape, don’t hesitate to contact us anytime. Together, we’ll craft a game-changing strategy that propels your brand to new heights. Get in touch today and let’s make waves in the world of beauty marketing!

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Case studies GMA Cosmetics

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