Cosmetics & Internet in China

Korean Cosmetics to China : +40% last year

South Korea’s cosmetics industry earned very good profit from the sales in 2016 from China. The overall sales of cosmetics products increases 40% more than from last year. Chinese consumers are bigger spenders on South Korean cosmetics products. South Korea Cosmetics industry South Korean cosmetics industry has been raised over the past year and expecting …

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126% further Korean cosmetics products’ importations in China

Korean cosmetics brands is booming in China These last years, China’s economy’s growth doesn’t stop increasing involving new Chinese consumers’ purchasing’s behavior. Indeed, they have more expectations mainly regarding luxury and cosmetics products. They need more authenticity and quality products. Then, they are very sensitive to cosmetics products overseas especially Korean brands due to their …

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Chinese’s counterfeiting issue on Amazon is worsening

More and more Chinese manufacturers on Amazon counterfeit other sellers’ products. With the second annual Prime Day that occurred two weeks ago, Amazon has gained big this year, in terms of notoriety and margins. This event gives Amazon Prime members access to new deals about every five minutes. Therefore, there was a large flux of …

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How Chinese Beauty Consumers search online?

Analysis of Baidu keywords searches showed that over 70% of online searches in China are non-brand terms. Consuming habits shifting The emergence of the middle-class As the Chinese market is evolving with the emergence of the middle-class, the growth of ecommerce especially thanks to WeChat, Sina Weibo, Alibaba’s (Taobao, Tmall and Tmall Global), JD.com, the …

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10 digital strategies in China for 2016

10 digital strategies in China for 2016   What are effective digital strategies in China for 2016? Today we will go through the Digital strategies are paying off in 2015 and are promising for 2016. 1. E-commerce: the sinews of war   In China, where online shopping is commonplace, e-commerce is a major challenge for …

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