Cosmetics & Internet in China

Douyin (TikTok) E-Commerce case study to see how beauty brands are boosting sales and brand visibility in China.

The Chinese Government has always made it clear that they would prefer Chinese consumers to purchase 100% Chinese products only.…

The power of tutorials in China's e-commerce market, particularly in the context of live streaming, is quite significant in China…

Internet and social media platforms play an important role in the daily life of Chinese female consumers. Boosting online presence…

Ever felt like you're trying to decode a foreign language while attempting to navigate XiaoHongShu's dynamic influencer scene? Don't worry,…

Have you ever found yourself gazing into the glossy world of functional cosmetics in China? After pouring copious amounts of…

Are you struggling to find the right platform for reaching male beauty consumers? Trust me, there is an app that…

Navigating the world of Chinese beauty influencers, especially on social media and short video apps like Douyin (the Chinese Tiktok),…

You're not alone if you've noticed your cosmetic brand's declining user stickiness in the Chinese market. In recent years, the cosmetics industry…

In recent years, brand ambassadors have played a crucial role in shaping the success of cosmetic brands in China. These…