Marketing Cosmetics China

Practical Guide To Advertising in China (for Beauty Brands)

China is the world’s second-largest advertising market, and between 2018 and 2021, it is anticipated to spend over $16 billion on advertising. If you want to get started in digital advertising in China, there’s a lot to know. It is not as simple as translating your marketing strategy for western consumers to Chinese platforms – …

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Why Do Cosmetics Brands Need PR? – Public Relation in China

If you are in the business of beauty then public relations or PR is more than just some part of your business process but your ultimate tool for success. Especially in China where sales and reputation often go hand in hand, it’s prudent for your brand to ensure that you take the necessary steps to …

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The Growing Market of Baby Personal Care Products in China

According to a study from the market intelligence agency Mintel, Chinese babies are getting more spoiled than ever. Over the last few years, China’s baby personal care market has witnessed rapid growth, with the abolition of the one-child policy and the increasing purchasing power of Chinese families. Thus, this market is expected to see sustained …

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Anti-Aging Cream Market in China: Stay Young Forever! 2021 Tips

An anti-age cream worth more than having a brand new Louis Vuitton bag? A rather unsettling question for some people, but not for the new generation of Chinese women where the only answer is yes. Chinese desperate need for anti-aging solutions The fear of getting older is becoming a real obsession for chinese people. According …

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5 Reasons Why Chinese Consumers Like French Cosmetics Brands

French cosmetics brands are doing very well on the Chinese cosmetics market China has already been the world’s second-largest cosmetics consumer market only behind the United States, with retail sales rising by 4.2% year on year to RMB 261.9 billion in 2018. Spurred by urbanization, people’s higher income, and mature consumer education. Chinese cosmetics market witnesses the burgeoning …

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