Social Media in China

Xiaohongshu Marketing Guide For Brands

Attracting every day thousands of foreign companies, the Chinese market is one of the most promising in the world, in terms of innovation and development. Conscious of China’s potential, many companies are expanding their activities in the Middle Kingdom, especially on e-commerce platforms. While most people would think of platforms such as Tmall and JD.com, …

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How to Market your Beauty Brand on Douyin?

In China, social media are the best way to increase your visibility and build your audience. You can share qualitative content about your brand, information about your product, and build a trustworthy relationship with your followers. Among the most used social media, the short video platform Douyin (the Chinese name for the TikTok app) is …

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