Social Media in China

Xiaohongshu Marketing Guide For Brands

In terms of innovation and development, the Chinese market is one of the most promising in the world, attracting thousands of foreign brands every day. Conscious of China’s potential, many companies are expanding their activities in the Middle Kingdom. While most people would think of platforms such as Tmall and JD.com, not everyone knows the …

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Marketing Guide: Sina Weibo Advertising for Massive ROI

If you’re looking at the Chinese market and starting to strategize your online marketing and advertising strategy, you need to be on Weibo. This popular social media platform has over 500 million active users and is a great way to reach potential consumers. But advertising on Weibo can be tricky. In this guide, we’ll walk …

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Weibo Marketing: How To Get the Most Out of the Platform?

Weibo isn’t just your typical social media platform. It has a slew of features that makes it dear to much of the Chinese population. What Is Weibo? Weibo, or Sina Weibo, is one of China’s largest social media platforms to date. Unlike WeChat, however, Weibo is more open and public, which offers greater potential to …

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What Is Youku and How To Use It To Promote Your Brand in China?

There’s no doubt that some of the most connected people in the world today are the Chinese.  The Chinese consumer relies on the internet for almost everything that they do. They love their social media and streaming platforms. For this reason, whoever is the most visible online will get many business opportunities.  Enter Youku China …

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