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Chinese Distributors don’t Invest in the Marketing of their Cosmetic Supplier

Even in 2021, the cosmetics market is not suffering from the global pandemic. It is even the other way around! International beauty and cosmetics brands meet growth in Asia only, and especially in China. The Chinese love to take care of their skin and their appearance as a symbol of social success. Today, post-95s are …

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How Perfect Diary had an impact on the consumption of made in China cosmetic brands?

For the first time in China, after a long period of international brand supremacy in the field of cosmetics, a made in China cosmetic brand seems to threaten the pre-established order. This Chinese hero is Perfect Diary, the only five years old Chinese cosmetic brand that has disrupted China Cosmetic Market. Thanks to its exceptional …

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The E-Commerce Cosmetic World is Still Booming in China 

Online sales for cosmetics brands are becoming more and more important and the cosmetics market is one of the most dynamic right now in China. According to a study realized by iResearch, the annual sales for the cosmetics industry reached 25 billion euros annually and 7 billion were done via e-commerce websites. If the e-commerce has an …

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How German Beauty Brands are Winning Over Chinese Consumers?

In recent years, with the rapid rise of the Chinese beauty economy, many international beauty brands have rushed to layout and focus on the Chinese market. The German companies are among them who are now increasingly catching the eye of Chinese consumers seeking premium cosmetics and health products. The growth rate of the global beauty …

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Selling Skin Care in China with Short Video Marketing: Kuaishou or Douyin?

With the improvement of living standards, Chinese people pay more and more attention to their own health and skincare and are willing to spend more on their own personal care investment. The awareness of skincare continues to increase, which promotes the rapid development of the skincare industry. According to Statista, from 2014 to 2018, the …

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