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How Can Beauty Brands Leverage Live Streaming in China?

In today’s digital age, live streaming has become one of the most popular and powerful tools for marketing and promoting a brand. And when it comes to doing business in China, live streaming is no exception. In this post, we’ll take a look at how some of China’s top beauty brands are using live streaming …

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Personal and Beauty Care Market in China

With an increased awareness on hygiene and healthy living habits of Chinese the personal and beauty care (soaps, shampoo, etc.) industry is expected to grow at 8% for the next five years. The increased disposable incomes and many forms of products offering comfort, convenience and health also contribute to the growth, the revenues from sales …

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The end of animal testing for some cosmetics in China

Time for a change in the Chinese cosmetics landscape? China used to run a lot of cosmetics test on animal avoiding any scandal. Lately, the animal rights advocates organized a move against this method that has been banished from every other country. China try to make a change ? From now on, the China Food …

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