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Luxury Marketing Campaigns Criticized By Chinese

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International luxury brands have repeatedly learned the lesson that it can be a very delicate task to play in the “Chinese style”. These brands undoubtedly strive to convey a friendly message through campaigns and products featuring Chinese elements, but too often reception is an embarrassment.   3 examples of advertising campaigns criticized by Chinese When brands…

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Wechat the indispensable tool for the life of the Chinese

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Today, the phone has become an important part of Chinese life and they communicate much via electronic tools. The Chinese are increasingly riveted on their smartphones whether in the subway, street, restaurants, bars, movie theaters … from toddlers to octogenarians, swimmers to the pool to deliverers on their scooter … They send messages, share moments…

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How to Sell on Wechat?

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The e-commerce market in China WeChat, the Chinese application, is undeniably a major player in Chinese social networks and eCommerce. There are more than 889 million active monthly users and 200 million accounts linked to a bank card. Users can now purchase movie tickets, reserve a table at the restaurant, or make daily payments using…

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Why China’s future is green?

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It is the second largest economic power in the world, but the world’s biggest polluter. Today, Beijing smog is as much associated with the Chinese capital as the Forbidden City and ecological problems whose pollution have become the first motives for popular uprisings. In the face of disaster, power is given the means to act….

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