Cosmetics & Internet in China

Male Skincare Emerges as a Market Leader in China

Admit to having a beauty routine? Until recently it would have been unthinkable for many men. In 2021, the scenario is different and the man who cares (a lot) has no problem declaring it. In China, male skincare is the new go-to-market. On the contrary, it is a source of pride. Like the former Manchester …

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Chinese Distributors don’t Invest in the Marketing of their Cosmetic Supplier

Even in 2021, the cosmetics market is not suffering from the global pandemic. It is even the other way around! International beauty and cosmetics brands meet growth in Asia only, and especially in China. The Chinese love to take care of their skin and their appearance as a symbol of social success. Today, post-95s are …

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How to Market your Beauty Brand on Douyin?

In China, social media are the best way to increase your visibility and build your audience. You can share qualitative content about your brand, information about your product, and build a trustworthy relationship with your followers. Among the most used social media, the short video platform Douyin (the Chinese name for the TikTok app) is …

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How is SK-II China growing stronger during the Covid-19 pandemic?

Covid 19 does not arrest SKI-I’s race towards success. The well-known skincare brand of the Procter & Gamble group continues taking market-share in China thanks to dynamism and foresight. What Strategy did SK-II Chine use to grow during the pandemic Pandemic disrupted the market but “It Can’t Rain All the Time”. During the first months …

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What Are The Chinese Beauty Standards in 2020?

In China, appearance is relatively important. Chinese girls are under strong pressure from society to look like an ideal of beauty. This ideal will give them a lot of complex and self-confidence issues. In addition, everything is a competition in China, and the physical can prove to be an asset to have a better job …

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