Brands Case Studies in China
Case study : WAY, a new skincare companion
A Korean startup is developing a new essential high tech product for every women. The story In December 2014, a…Sephora partners with Chinese e-commerce giant JD.com
After launching its own online shopping website, Sephora partners with Chinese ecommerce giant, JD.com. Sephora worldwide Sephora is a French stores…Analysis of Estee lauder online strategy in China
Estée Lauder is one of the brands with the most digital presence in China. Estée Lauder, a cosmetics brand from New…French cosmetics group Albéa opens new plant in China
Albéa Group sees big again ! Albéa is one of the world's largest companies of beauty and personal care packaging.…