Cosmetic brand against the “Marriage Market”
April 11, 2016A famous skin care brand supports the leftover women in China In China, wedding is a symbol. Children leave their…Why cosmetics industry in China attracts foreign investements?
April 5, 2016Cosmetics industry: the cash money machine for investors China is the world’s second largest cosmetics market with 23 billion euros…Focus on Wechat, Social media leader in China
February 12, 2016Focus on Wechat, Social media leader in China You have probably heard about Wechat, often compared to the American giant…L’Oréal develops chinese customers’ behavior with a makeup demonstration app going viral
February 6, 2016L'Oréal proves the brands' capacity to influence Chinese consumer habits using make-up apps such as Makeup Genius and House of…Strange Marriage proposal in China , an example of Marketing Event
January 4, 2016The Marriage proposal The story has been released on the top of Chinese social networks and especially on Weibo, a…Why E-Commerce in China is so “special” ?
January 4, 2016There are many differences between the e-commerce in China and in Western countries. There is a real contrast between user…The new « Brand-tagging » mobile apps, the new sensation in China
December 8, 2015The new chinese generation loves the selfies (self portrait taken with its phone) and many application allows to bring improvements…What is the right sales strategy for my cosmetic Brand in China ?
November 2, 2015Cosmetics is a kind of high profit space industry, its overall consumer prices, cosmetics raw material costs accounted for is…Chinese Marketing Strategies for Beauty Brands
November 1, 2015China's cosmetics market is a dynamic new market, good fo multinational companies with the rise of local companies, make the industry more…Censorship on Wechat
October 12, 2015Chinese media posts to be censored Under the Eagle’s eye It might be bad news for most of the citizens…