Do Korean brands surpass Western brands ?
May 6, 2016The success story of Korean brands in China The China’s economy’s growth noticed these last years is slowing. Therefore, cosmetics…
10 things you should know about cosmetics market in China
May 3, 2016Cosmetic brands in China, what a special market ! Chinese consumers are more and more attracted by home-grown cosmetics. Actually, Chinese…
Chinese cosmetics market offers huge opportunities
April 29, 2016Big opportunities for Chinese cosmetics market These last years, cosmetics products are more and more successful among Chinese consumers. Indeed, in…The new trend of Australian Cosmetics in China
April 20, 2016Australian Cosmetics market in China The cosmetic market in China China is now unavoidable in the cosmetics industry. One of…
Cosmetic brand against the “Marriage Market”
April 11, 2016A famous skin care brand supports the leftover women in China In China, wedding is a symbol. Children leave their…
Why cosmetics industry in China attracts foreign investements?
April 5, 2016Cosmetics industry: the cash money machine for investors China is the world’s second largest cosmetics market with 23 billion euros…
Focus on Wechat, Social media leader in China
February 12, 2016Focus on Wechat, Social media leader in China You have probably heard about Wechat, often compared to the American giant…
L’Oréal develops chinese customers’ behavior with a makeup demonstration app going viral
February 6, 2016L'Oréal proves the brands' capacity to influence Chinese consumer habits using make-up apps such as Makeup Genius and House of…
Strange Marriage proposal in China , an example of Marketing Event
January 4, 2016The Marriage proposal The story has been released on the top of Chinese social networks and especially on Weibo, a…
Why E-Commerce in China is so “special” ?
January 4, 2016There are many differences between the e-commerce in China and in Western countries. There is a real contrast between user…
