Buying habits

Marketing Tactics to Enhance China Influencer Return of Investment (ROI)
Kol marketing is crucial for beauty brands in the Chinese market! People don’t buy products; they buy results. In order…
Chinese Millennials Forcing Factories to Modify Policies
Things change with time gradually but in China, the change is very fast. Chinese millennials are like Westerns youngsters. They…
Chinese Jewellery Market: Precious Stones Beating Over Marriages
Precious stones have gotten the attention of Chinese shoppers as of late on account of their presentation to western…
Chinese’s counterfeiting issue on Amazon is worsening
More and more Chinese manufacturers on Amazon counterfeit other sellers’ products. With the second annual Prime Day that occurred two…
The new « Brand-tagging » mobile apps, the new sensation in China
The new chinese generation loves the selfies (self portrait taken with its phone) and many application allows to bring improvements…
What is the right sales strategy for my cosmetic Brand in China ?
Cosmetics is a kind of high profit space industry, its overall consumer prices, cosmetics raw material costs accounted for is…
Online sales for cosmetics brands are on the rise in China.
Online presence in China is crucial for beauty/ cosmetics brands looking to sell, and even more than everywhere else in…
Tips to become a successful cosmetic brand in China
For foreign companies entering the Chinese cosmetics market remains an obstacle course, especially if they limit themselves to the knowledge…
Korean and French cosmetics craze in China
The Chinese offer on the Cosmetics market is weak. Indeed, the market is dominated by international brands, which are owned…
Cross-border e-commerce has boosted cosmetic sales in China
China has become one of the largest cosmetics markets in the world. By 2013, the sales of cosmetics totaled US$32.3…